Goals and KPIs General 2015 Business Goals – Increase sales to xx – Increase brand awareness – Grow fan engagement to x% 1

Most important KPIs Number of clients signed Monthly Revenue Brand Awareness level Speaking Opportunities Requested Facebook Likes Social Engagement Rate Website Visits 2

Shared Value 3 Business Value Customer Value Shared Values

Channel Goals with Metrics and KPIs for 2015 ChannelMetricsKPIGoal 4

Channel Goals with Metrics and KPIs for 2015 ChannelSample Metrics to be tracked KPIGoal TwitterHashtag mentions Brand Mentions Website referrals Followers # Clicks to website900 clicks / month SEO for BlogSessions Rankings Top Keywords % increase in Sessions referred from Organic search % 5 increase / month Facebook Promoted Posts Likes Shares Clicks Engagement Rate Engagement Rate3% engagement rate Facebook Like AdsLikes# Likes4 likes / day 5

Marketing Strategy Overview Mission Statement Target Audience Audience Goals Audience Technology Elevator Pitch 6

Marketing Strategy Overview Mission Statement We are your go to consultants in everything digital Target Audience 35 – 50 Female late technology adopters 35 – 50 Male small to medium business owners 25 – 40 marketing professionals Audience Goals Feel less stressed about new media marketing Find new and unique ways to grow business Understand the latest trends in digital marketing. Audience Technology Google Search Facebook Twitter Pinterest Blogs Google Search Twitter Marketing Blogs Webinars Celebrity content Word of Mouth YouTube Elevator Pitch Let us take the stress out of digital marketing and technology for you. 7

Audience Goal Template Target Audience Audience Need Business Goal Shared Value Key Performance Indicator Segment by Target Goal for Audience 8

Audience Goal 1 Target Audience35 – 50 Female late technology adopters Audience NeedHelp understanding technology and where she should spend her time. Business GoalBuild leadsIncrease brand awareness Increase influencers Shared ValueRemove stress about new media Have a resource you trust locally Increase mentions Key Performance Indicator # leads generated# Facebook likes% increase in mentions (Klout score) Segment byChannelAd VisualChannel/Platform Target Goal for Audience 250 in /month5% increase/month 9

Audience Goal 2 Target Audience35 – 50 Male small to medium business owners Audience NeedMore business!!! Business Goal Shared Value Key Performance Indicator Segment by Target Goal for Audience 10

Audience Goal 3 Target Audience25 – 40 marketing professionals Audience NeedStay current on the latest trends in digital marketing for potential career growth Business Goal Shared Value Key Performance Indicator Segment by Target Goal for Audience 11