1. 2015 Q-2 Review

2. Q2 Highlights Content in Context www.kngmp.com 2

3. Marketing Performance – Q1 v. Q2 Content in Context www.kngmp.com 3

4. Q1 Site Visits by Month Content in Context www.kngmp.com 4

5. Q2 – Site Visits by Month Content in Context www.kngmp.com 5

6. Q1 - Organic Search Traffic Content in Context www.kngmp.com 6

7. Q2 - Organic Search Traffic Content in Context www.kngmp.com 7

8. Q1 - Referral Traffic Content in Context www.kngmp.com 8

9. Q2 - Referral Traffic Content in Context www.kngmp.com 9

10. Q1 - Social Media Traffic Content in Context www.kngmp.com 10

11. Q2 - Social Media Traffic Content in Context www.kngmp.com 11

12. Social Media Influence Content in Context www.kngmp.com 12 End Q1 End Q2 Facebook Twitter Google+ LinkedIn 566 Likes 46 Followers 986 Followers 206 Followers Likes Followers

13. Reach + Engagement Content in Context www.kngmp.com 13

14. Top Posts Content in Context www.kngmp.com 14

15. Reach + Engagement Content in Context www.kngmp.com 15

16. Top Posts Content in Context www.kngmp.com 16

17. Reach and Engagement Content in Context www.kngmp.com 17

18. Top Pins Content in Context www.kngmp.com 18

19. Reach + Engagement Content in Context www.kngmp.com 19

20. Top Photos Content in Context www.kngmp.com 20

21. Q1 - Email Traffic Content in Context www.kngmp.com 21

22. Q2 - Email Traffic Content in Context www.kngmp.com 22

23. Q1 - Direct Traffic Content in Context www.kngmp.com 23

24. Q2 - Direct Traffic Content in Context www.kngmp.com 24

25. 2015 Contacts – Year to Date Content in Context www.kngmp.com 25

26. Q2 Contacts – Monthly Trend Content in Context www.kngmp.com 26

27. Blog Performance Q1 v. Q2 Content in Context www.kngmp.com 27 Q1 Q2

28. Top Blogs - Agents Content in Context www.kngmp.com 28

29. Top Blogs - Main Content in Context www.kngmp.com 29

30. Q2 Paid Search Content in Context www.kngmp.com 30

31. Overall Page Performance Q1 v. Q2 Content in Context www.kngmp.com 31 Q1 Q2

32. Visits by Location – Q2 Content in Context www.kngmp.com 32

33. Q1 Goals - Update Content in Context www.kngmp.com 33

34. 2015 – Q1 Strategy

35. Keyword Focus KeywordMonthlyRankDifficulty USAA Homeowners Insurance3,6002066 Renters Insurance Florida3,600100+33 Homeowners Insurance Florida6,600100+22 Engagement Ring Insurance2,900100+67 Independent Insurance Agents2,400100+59 Florida Homeowners Insurance2,400100+18 Home Insurance in Florida390100+18 Best Florida Home Insurance302826 Best Homeowners Insurance3,6006079 Best Homeowners Insurance in Florida1403611 Orlando Home Insurance903726 Tampa Homeowners Insurance904857 Homeowners Insurance Jacksonville Fl1103837 Citizens Property Insurance Jacksonville FL1407771 Jacksonville Homeowners InsuranceLow269 Jacksonville Home Insurance503322 Buying a New House210100+89 Buying a House14,800100+93 Understanding Homeowners Insurance90100+84 Florida Home Insurance Quotes170100+35 How Much is Homeowners Insurance2,900100+83 Homeowners Insurance Cost720100+67 Insurance Leads1,900100+27 Content in Context www.kngmp.com 35

36. Target Persona #1 Target Persona – Growing Independent Agent Pain Point = Agency Marketing, Lead Generation Long Form Content 1 – Blog 1 – Blog 2 – Email 1 – CTA 1 – Long Form Content 2 – Blog 3 – Blog 4 – Email 2 – CTA 2 – Content in Context www.kngmp.com 36

37. Target Persona #2 Target Persona – Pain Point = Longform Content 1 – Blog 1 – Blog 2 – Email - CTA 1 – Content in Context www.kngmp.com 37

38. Target Persona #3 Target Persona – Content in Context www.kngmp.com 38

39. Offers No Risk Offer Low Risk Offer Direct Business Offer Content in Context www.kngmp.com 39

40. Advertising Elements TV Tampa – Broadcast Jax – Broadcast Orlando - Cable Radio – Jax Only Digital Paid Search – All Markets Paid Social FB Longform content and blog promotion FB Video Ads – Drive Likes and visits to website LinkedIn Promoted Posts to target agents Display Ads – Tampa and Jacksonville Email Promoting longform content and blogs to agents New Policyholder Survey Content in Context www.kngmp.com 40

41. Additional Q-3 Elements Content in Context www.kngmp.com 41

42. Q3 Goals Content in Context www.kngmp.com 42