Green Routes Program and Sustainable Standards… An initiative from Thailand Thai Ecotourism and Adventure Travel Association (TEATA) and Partners PATA.

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Presentation transcript:

Green Routes Program and Sustainable Standards… An initiative from Thailand Thai Ecotourism and Adventure Travel Association (TEATA) and Partners PATA Adventure Travel and Responsible Tourism Conference and Mart 2011, Fulbari Resort, Pokhara, Nepal. February 7-11, 2011

Who are TEATA? Thai Ecotourism and Adventure Travel Association 60+ Members, Thai Specialist Eco-Tour Operators Goal : Sustainable Tourism Development & Promotion Principles : - Minimize impacts on tourism - Conservation of nature and culture - Support and encourage local involvement - Effective management for social and economic sustainability

What is the CSR-MAP? “Contribute towards sustainable tourism development & management in Thailand.” 1) 3 months Tourism market studies by European partner 2) 7 months Develop new Sustainable Tourism Standards for Tour Operators, Eco-guides, Green Restaurants & Hotels, Communities (CBT) through participatory processes 3) 6 months Develop 20 Green Tourism Routes, combining Thai SME Ecotourism suppliers, select 4 pilot routes, FAM 4) 2 months Introduce and promote the routes to the market / initiate private / public partnerships for further development

240 + Thai SME Tourism Suppliers 1.Responsible Tour Operators 2.Eco Tour Guides 3.Green SME Accommodations 4.Green Restaurants 5.Community based Tourism (CBT) Villages Project Partners 1.TEATA 2.Greenleaf Foundation 3.European Center for Eco and Agro Tourism 4.Thailand Community Based Tourism Institute (CBT-I)

EU Market Survey Tour Operators from 12 EU countries Desk research Survey + draft routes Telephone interview Invite on FAM trip SAVE Survey Significant growth in interest for sustainable tourism in Thailand Need innovative products – activities are becoming more important than destinations Need quality interaction with local people, benefits for environment and community Need better quality information Need to ensure high quality operation Needs to be good value for money

Integrated Sustainable Tourism Routes... CBT + Green Hotel + Restaurant + Eco-Guide + Responsible TO’s Essence and Theme Innovative / Interactive Activities Local Insight / Comfort Routes

Working Together… Partners and Suppliers at Destination Vision: Quality = Service + Sustainability Green product development with partners Development of sustainable tourism standards in Thai tourism supply chains Quality information to support promotion Value for money, but not the cheapest

Market requests painless change for better…? Same price (cheapest) Same quality (highest) Plus Sustainable… ? Cheaper Better Quality More Unique and Creative Quicker Help us to add value at the market end

Inspiring experiences crafted for our guests… Local knowledge of Thai Ecotourism Pioneers… Real benefits for local people and the environment… Thank-you for your time…