1. Sooke: Adventure and Ecotourism
A Royal Roads University Presentation by Corey Anderson, Hannah Bai, Rudo Mazorodze, Mughis Rehman, & Chaoran Zhang

2. Sooke: Adventure and Ecotourism
Adventure Tourism
Agro Tourism
Culinary Tourism

3. Sooke: Adventure and Ecotourism
Community
The core tenant of ecotourism is to protect and enhance community quality. It is known as a sustainable local employer, offering additional tax revenue and furthers economic diversity, 50
Stakeholders
As determined through our research, most infrastructure already exists in Sooke, This ecotourism will allow for existing business to flourish and build future capacity. 30
Visitor
Tourists are already visiting the Sooke region. Additional management will allow for optimized economic impact, increase visitor and resident satisfaction. 20

4. Sooke: Adventure and Ecotourism
Process of Recommendation Building: Stakeholder Consultation, Primary & Secondary Research
Community Foundation for Community Growth

5. Tourism Resource Asset Inventory
The foundation that enables development and management for a tourism plan in Sooke
Adventure & Eco Tourism
Accommodation, Wildlife Watching, Water Activities, Adventure Tours etc.
34 Businesses
Culinary Tourism
Fast & Slow Food, Restaurants, Farmers Markets‘, Brewpubs, Liquor & Spirits, Coffee Shops, Bakeries and Cafés
29 Businesses
Agro Tourism
8 Businesses
Farms, suppliers and agriculture activities

6. Gap Analysis: Optimizing Visitor Economic Impact
The analysis identified gaps and priorities for future investment in tourism facilities, products and services with a view to growing visitation to the region
Trail Infrastructure
Public Infrastructure
Accommodation
Commercial Services

7. Stakeholder Collaboration and Secondary Source
Stakeholder Input
The source of our recommendations
Stakeholder Collaboration and Secondary Source
Secondary Sources
Supporting and defining the recommendations further

8. Sooke: Adventure and Ecotourism
Target Market Recommendations: Regional, National and International
Positioning Sooke as the “Recreation Capital” of Vancouver Island

9. Environmental Benefits
Increased Revenue
Environmental Benefits
Property Value
Revitalization
Multi-use trail system: the crucial element to seamless urban and regional connection
An attractive transportation opportunity to connect the community to nature and recreation

10. Mountain biking as a premise product: the recreation destination capital
The perfect platform given the sea to sea regional park reserve, mount manuel quimper, the harbourview road trails and the newly completed harbourview park

11. Culinary and Agrotourism Recommendations: The Leading Hook in Travel
Important factors in an overall tourism and recreation strategy supplementing adventure and ecotourism activities

12. tourism forum: we all work better when we work together
Creating new connections between regional businesses
Connecting Partners
tourism forum: we all work better when we work together
Guide local business by facilitators, industry experts, attendees
Learn
People who work in marketing try to get the attention of target.
Promoting Collaboration

13. Sooke Regional Fishing Strategy
Culinary Tourism
Events
Waterfront Use & Access
A dedicated fishing strategy promote access and awareness to new and recommended waterfront infrastructure
Farming, crabbing/shellfish hunting and sport fishing can be discussed in relation to culinary and ecotourism.
Many fishing events already occur within Sooke. This can likely be optimized for maximum economic impact.

14. Sooke: Adventure and Ecotourism
Tourism Coordinator
Will work with volunteer board of directors representing different tourism industries and attractions from the region.
Collaboration
Employed on a full-time basis by the Capital Regional District or Sooke Municipality. Support regional communication and outreach.
Communication
Responsible or coordinating, managing, monitoring and reporting on projects, partnerships related to priority recommendations
Coordination

15. Sooke: Adventure and Ecotourism
Innovation Fund
The Canadian Tourism Commission (CTC) leverages public resource to optimize public and private innovation
Federal
Destination British Columbia offers funding through their Visitor Services Innovation Fund
Provincial
Funding can be achieved through different business taxes such as a hotel tax
Municipal
Banks often partner with larger associations, municipalieis or professional organizations
Private Partnership

16. Sooke: Adventure and Ecotourism
tourism coordinator
STEP ONE 01
establish innovation fund
STEP TWO 02
tourism forum
STEP THREE 03
recommendations
STEP FOUR 04
future strategy
STEP FIVE 05

17. THANK YOU FOR LISTENING &
HAVE A NICE DAY