Presentation on theme: "Support of the sustainable tourism development"— Presentation transcript:
1 Support of the sustainable tourism development in the Baltic Sea regionby Lidiia Fedchuk
2 Sustainable tourism – is a part of tourism industry trying to provide a low impact on the environment andlocal culture.
3 in the Green Economy Symposium The Travel and Tourismin the Green Economy SymposiumGothenburg, Sweden14-15 September 2009
4 Sustainable tourism development of Baltic Sea Region is provided mainly by:UNWTO – United Nation World Tourism OrganisationETC – European Travel CommissionEU – European Union
5 sustainable tourism should: According to UNWTOsustainable tourism should:make optimal use of environmental resources respect the socio-cultural authenticity of host communitiesensure viable, long-term economic operations, providingsocio-economic benefitsmaintain a high level of tourists’ satisfaction
6 European Travel Commission – is a non-profit organisation whose role is to marketand promote tourism to Europe in general, and to theirindividual countries in particular.
7 to make this part of Europe more : EU Strategyof SDT for isto make this part of Europe more :Environmentally sustainable (e.g. reducing pollution in the sea);Prosperous (e.g. promoting innovation in small and medium enterprises);Accessible and attractive (e.g. better transport links);Safe and secure (e.g. improving accident response)
8 SWOT analysis Strengths: of sustainable tourism development in the Baltic Sea regionStrengths:Non-usual climate for many countries (cold, windy)Diverse nature and landscape (lakes, islands, cliffs, forests)Diverse culture and history (Vikings, Hansa, Brick Gothic, Amber)Diverse holiday performance of BSR-touristsNumerous initiatives and projects promoting sustainable tourismInnovative and creative suppliers for sustainable tourism productsPromoting and developing an EU regional programCommon language – EnglishSuccessful environmental policesThematic and geographic co-operation on sustainable tourism
9 SWOT analysis Weaknesses: of sustainable tourism development in the Baltic Sea regionWeaknesses:Short summer seasonLack of supply chain managementPoor knowledge of market requirements and customers requestsPoor visibility of sustainable tourism productsPartly poor knowledge of employees in the tourism sector regardingtourism developmentGap between strategies and practicesEutrophication (algae blooms)Environmental problems in some areasLack of communications between cultural heritage experts and tourism“Cold” mentality (Lack of communication skills important for tourism)The lack of tourism and economic education and researchThe lack of professionalism within the tourism industry
10 SWOT analysis Opportunities: of sustainable tourism development in the Baltic Sea regionOpportunities:Different traditions and methodsMapping of resources as a starting pointPotential for cross-national routesGrooving interest and demand in nature and culture tourismIncreasing customer awareness on sustainability issuesDevelopment of strategic co-operationUsability of IT solutions for STDFurther development of Baltic Sea cruise tourismA development of Baltic Sea World Heritage Tourism (culture tourism)Growing importance of tourism for sustainable developmentImprovement of economyModel for sustainable development Baltic 21/ Labs for sustainable nature tourism
11 Threats: SWOT analysis of sustainable tourism development in the Baltic Sea regionThreats:Growing competition with destinations outside the BSRIncreasing expectations of customersEnvironmental problems associated with growth in road, air and sea transportSometimes politicians not seeing the tourism as an industry by majorityof politiciansOverfishing as a bad example of fishing tourism development
12 Sustainable Tourism Development of Baltic Sea Region