Snapping Your Way to Success with Instagram. Covered In This Video: What is Instagram? Ways to use Stats Tour How to connect Instagram to your BUSINESS.

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Presentation transcript:

Snapping Your Way to Success with Instagram

Covered In This Video: What is Instagram? Ways to use Stats Tour How to connect Instagram to your BUSINESS Facebook Page ©Crystal Media

What is Instagram? Mobile app – iPhone, Android, Windows Photo and video based (video is up to 15 seconds) Transform photos with filters and editing options Social networking platform ©Crystal Media

Ways to use Photo editing Video recording/editing Networking Market research Marketing & PR Selling ©Crystal Media

Stats 300 million monthly active users; about 77 million in U.S. (27% of U.S. population) 20% of U.S. online adult females use Instagram; 15% of males Estimated U.S. users by 2018 = million 41% of users are years old % of Canadian social network users that use Instagram daily: 55% Photo generate 36% more likes than videos on Instagram Instagram posts with faces were 38% more likely to receive likes than ones without In 2014 brands posted about 5.5 times per week Instagram engagement is 15X Greater than Facebook! ©Crystal Media Source: DMR and L2 Intelligence Report

Tour Time!

©Crystal Media Profile Pic Username Name Bio/Description Photo display option Home Take Photo/Video Notifications

©Crystal Media Web address Settings Connections Edit Your profile Posts of you (people tagged) Map/Location

Filters ©Crystal Media Not enough current research to show best, however no filter/normal has been a popular filter Consistency and branding

Filters - Consistency ©Crystal Media

Web Use: ©Crystal Media

Web Use: ©Crystal Media

Web Use: ©Crystal Media

Web Use: ©Crystal Media

Web Use: Badges ©Crystal Media

Next up, the best of the best! ©Crystal Media