The West Weekend Magazine Launch presentation July 2007 The West Australian Newspaper

The West Australian The West Australian is WA’s leading newspaper:  Representing the largest regular newspaper distribution area in the world, The West Australian covers all 2,525,500 square kms of Western Australia and is delivered Monday to Saturday  Commands one of the highest penetration of sales per head of population of any major newspaper in Australia with one copy sold per every 8.8 people  The West Australian on Saturday has the highest reach (57%) in WA and the highest state reach among all Saturday papers in Australia  The West Australian was first published in 1833 and was the first Newspaper in Australia to launch an insert magazine Circulation: Saturday 367,899 (Metro 300,429 + Country 67,470) Readership: Saturday 951,000 Sources: Roy Morgan Readership 12 months ending March 2007 ABC 3 months ending March 2007

About Western Australia  Western Australia is Australia’s fastest growing state.  WA’s population grew by 2.1% in 2006, significantly higher than the national average of 1.4%.  Western Australians live in Australia’s largest houses and earn more than workers in any other state.  The average WA household income is $1,066 per week compared to $1,027 per week nationally.  Western Australia’s cosmopolitan lifestyle can be attributed to a higher proportion of West Australians being born overseas than in any other state or territory.  WA’s overall population is also the youngest in Australia with a median age of 36 years.  The booming Western Australian resources sector is vital for the Australian economy.  At 46.8% Western Australia has the largest share of mineral exploration in Australia. The value of mineral exploration was A$685 million in Source: WA department of Industry and Resources, ABS 2006 Census

Recent Developments The West Australian is currently in the final stages of its press upgrade, the construction process of over 2 years is coming to an end with a re- launch of The West Australian scheduled for early in the 2007/08 financial year. Along with the new presses we will launch a second inserted colour magazine every Saturday to complement the highly successful television and entertainment magazine, The West Magazine. In October 2006, The West Australian re-launched the site, now updated throughout the day with the latest news across all major categories is Australia’s fastest growing news website over the past 10 months with total users growing from 40,000 to over 400,000 and page impressions growing from 100,000 to 5,600,000 since July For detailed information on both the new presses and please contact your sales executive at The West Australian.

The West Weekend Magazine The West Weekend Magazine is the new leading lifestyle magazine especially created for Western Australia’s affluent consumers. The West Weekend Magazine ushers in an new era of high quality magazine publishing in Western Australia, The magazine will deliver a potent combination of high quality journalism and photography and regular features. It will set a new standard in style and excellence. Delivered with WA’s leading newspaper The West Australian every Saturday, The West Weekend Magazine will enable advertisers to connect with an exclusive and involved audience of almost one million readers in a unique lifestyle magazine environment. 48 page book size, maximum 15 full page advertising only, no broken space, 85 bright stock (higher quality, cleaner, brighter, whiter, less black dot spread, better colour reproduction and reduced marking)

Editorial The West Weekend Magazine’s content appeals to aspirational West Australians and explores, challenges and enhances the lifestyles of its readers, with regular sections including: The Cover Story Every Saturday The West Weekend Magazine will lead with an in-depth, highly readable story on issues or people of the day. Other features will round out an informative and a relaxed weekend read with topical feature stories, profiles and thought-provoking photo- features from WA and around the world. Health, Beauty & Fashion Fashion features the latest high quality and directional trends plus the people leading both the local and international scenes, with Health and Beauty showcasing all latest products and services available to enhance the lifestyles of our discerning readers.

Editorial Gardening The gardening column will be colourful, highly entertaining and practical. It will invite readers into some of Western Australia’s most impressive gardens and provide first-class advice on all things horticultural for the weekend gardener. Food & Wine Food enthusiasts and wine aficionados will be tantalised each week with the finest food, wine and restaurant reviews, with expert chefs providing readers with tips on creating culinary delights from the best seasonal produce. Books Literary Editor Rod Moran compiles an extensive overview of fiction and non-fiction titles, as well as in-depth interviews with authors.

Readers The West Weekend Magazine’s core audience will skew toward educated, high earning and affluent West Australians. With an above average income and desire for quality products they are a lucrative consumer group. The West Weekend Magazine will reach an almost equal number of West Australian Men (477,000) and Women (475,000) each week. These readers belong to the higher socio-economic quintiles with 215,000 AB’s and 226,000 C’s. They have higher discretionary spending levels with 362,000 readers classified as ‘Big Spenders’ and 227,000 readers with household income in excess of $100,000. Constantly seeking the most from life and at the forefront of trends and style, our readers invest heavily in updating and enhancing their lifestyles. They enjoy shopping for new fashion and products with a potential 686,000 having been to a department store in the last 3 months and 561,000 having purchased clothing in the last 4 weeks. 610,000 have a major credit card and 729,000 have recently dined out. SOURCE: Morgan Readership Survey, 12 months ending March 2007 * Based on host publication

Exclusive Audience One of the key strengths of The West Weekend Magazine will be its ability to deliver a top-end, exclusive audience which is not reached by other media and national lifestyle publications. In fact, 87% of The West Weekend Magazine’s readers will not read Financial Review Magazine, Wish Magazine or the Weekend Australian Magazine*. Furthermore, The West Weekend Magazine will reach an exclusive audience of 351,000 who do not read the Sunday Times and 555,000 who do not read STM. The West Weekend Magazine is clearly the premier vehicle for advertisers to reach the largest possible audience with a potential readership 951,000 each weekend. SOURCE: Morgan Readership Survey, 12 months ending March 2007 * Based on host publication

Launch The launch of The West Weekend Magazine will give advertisers the opportunity to take advantage of Western Australia’s booming economic conditions and connect with an audience with money to spend. Each month, readers of The West Weekend Magazine will spend over $95 million on fashion, over $73 million on electrical goods, over $56 million on furniture and in excess of $62 million on gardening or home improvement products. The West Weekend Magazine will launch in August 2007 and offer 48 pages of quality editorial and advertising content. SOURCE: Morgan Readership Survey, 12 months ending March 2007 * Based on host publication

Advertisement Rates & Deadlines DeadlinesBooking: 19 days prior to publication Cancellation: 22 days prior to publication Complete Material deadline 14 days prior to publication Premium Position Loadings PositionLoading Inside Front Cover 1 & 2+15% Inside Front Cover 3 & 4+10% First Right hand Page – (Page 11)+10% Centrespread (subject to creative execution)+10% Back Cover+20% Effective 1st July 2007 The minimum available advertising space is a full page. The rates apply to both four colour and mono advertisements. Advertising Rates Ad SizeCasualX4X8X12X16X %-5%-7.50%-10%-15% Full Page$16,200$15,795$15,390$14,985$14,580$13,770 FP + GST$17,820$17,374.50$16,929$16,483.50$16,038$15,147 Double Page$32,400$31,590$30,780$29,970$29,160$27,540 DPS + GST$35,640$34,749$33,858$32,967$32,076$30,294

Material Specifications The Image area must be centered inside the trim size. Bleed advertisements: Add 5mm to the trim size for each side that is required to bleed. Insure live text is kept within 5mm from the trim edge as trimming varies due to the web printing process. Material Instructions: Complete material to be delivered via QUICKCUT FULL PAGEDOUBLE PAGE SPREAD Image Trim Bleed Type Area: 331mm (H) X 246mm (W) Trim Size: 355mm (H) X 270mm (W) Type Area: 331mm (H) X 516mm (W) Trim Size: 355mm (H) X 540mm (W) Image Trim Bleed

Contacts MandyColville T: (08) E: Noel Hamilton: T: (08) E: Matthew Rosich T: (08) E: