What every organization needs to know to communicate properly in the age of mobility

Parkour?

Using more digital touch points Blogs Social Media Search Everyone has a voice Mobile H OW PEOPLE ACCESS INFORMATION

I MPORTANCE OF M OBILE

In the US, more people now access the world wide web from a mobile device than they do from desktops or laptops Quality of mobile devices keeps improving, getting better Bigger Screens Tablets as Computers M OBILE A CCESS

C ONTINUES TO GROW

99.5% access content/information 62.1 percent check percent listen to music 46 percent play games 41.7 percent download and use apps 15 percent make purchases H OW D O P EOPLE U SE M OBILE ?

Tablets Wearables More personal than ever Alarm clock Music Calendars Pictures M ORE T HAN J UST A P HONE

M OBILE AND F INANCIAL I NSTITUTIONS

P ROPER WAY TO COMMUNICATE

W HERE WE STRUGGLE

Marketing Communication Apps Systems Payments Notifications Apps D EVELOP A PLAN

Quick way to reach members/prospects Notifications Marketing More apt to be receptive if they are getting information more than just marketing Shorter messaging T EXT

Social Media Outlets have made big changes to adopt to mobile Facebook example People expect a presence, make sure it fits the medium S OCIAL M EDIA

Special mobile-only site Used to be what was traditionally recommended But technology has gotten better W EBSITE

Mobile-friendly site More narrow design Scrolling side-to-side more difficult on tablets and phones Use standard fonts Shorten forms (less fields) W EBSITE

Adaptive design Responsive design Identifies users browser/device and renders site based on the device Different looks for different devices W EBSITE

R ESPONSIVE D ESIGN

Chromecast Apple TV BlueTooth Allows for users to connect their devices to their TV, giving them another – usually much bigger – screen to view your site S CREEN TO TV

Apps for the sake of apps Parkour? More than just a link to your home page Push information to members Easier way for them to calculate rates, manage accounts, locate ATMs Southwest example A PPLICATIONS ( A. K. A. APPS )

Mobile ads Search Local Click-to-call Display Games Other apps O THER M ARKETING I TEMS

Landing pages Make sure phone number is prominently displayed Quick access to your location/address Short forms O THER M ARKETING I TEMS

Notifications Payments Deposits Apps S YSTEMS

ApplePay Adoption is picking up Square No credit card processor/gateway needed Mobile check deposit What Millenials expect from their financial institutions S YSTEMS

May not think of these systems as marketing tools To reach new members, these are the services you will have to have S YSTEMS

S UMMARY Need to understand the various ways people access information, including financial Mobile and web are blending but there are still differences Responsive designs are key Have a mobile plan that includes both systems and communications/marketing

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