1. Mobile Strategy

2. Simple question – What is your mobile strategy?

3. What is Mobile Strategy? mo bile cellular phones, handheld computers, and similar technology strat e gy a plan of action A plan of action in reaching your mobile audience

4. You could be missing an important piece of the puzzle

6. According to Pew Research Center 64% of American adults are now smartphone owners and the market continues to grow. Better Devices & Better Technology

7. Its no secret that mobile has changed how consumers behave. With the consumer journey fragmented into hundreds of micro-moments, It’s increasingly important for brands to be there when consumers reach for their devices Micro-Moments is the key

8. Micro-Moment is the moment you grab for your device to take action on whatever you need or want right then Google describes it as the I-want-to-know I-want-to-go I-want-to-buy I-want-to-do Moments that are loaded with intent, context, and immediacy.

9. Have you heard the news

10. Google search chief, Amit Singhal said that for the first time this past summer, more Google searches were completed on mobile devices than desktop computers

11. According to an eMarketer report, Today more and more people in the US are relying on their mobile devices for digital access. Already this year, nearly one in 10 US internet users will go online exclusively through a mobile device

12. In 2016, smartphone users will account for nearly 4 out of 5 mobile phones users. Despite such a high penetration rate, the smartphone user base will grow steadily at 8.7% this year

14. What Will these users be doing with their devices this year?

15. look up health conditions online banking real estate listing look for jobs government services and information educational content shopping sports watch videos news social work navigation Book trips TV shows movies political Playing games research

16. It’s a part of their everyday lives

17. 68% of smartphone users says they check their phones within 15 minutes of waking up in the morning 1 87% say they always have their smartphone at their side, day and night. 2 1 Google Consumer Surveys, August 2015, smartphone users, n=729 2 Mitek and Zogby Analytics, September 2014

18. Isn’t that who you want your business in front of during their mico-moment? A shopper A traveler A buyer A seller A sports fan A student A parent A job seeker

19. What do you need to do to get the most out of the mobile internet user?

20. Is your site mobile-friendly? In other words, does your site offer a good user experience on a small screen? YESNOI DON’T KNOW

21. There are 2 ways you can address this issue. 1. Have two separate sites Desktop Version and a Mobile Version

22. 2. Responsive Web Design

23. Desktop Tablet Mobile The goal is to build web pages that detect the visitor's screen size and orientation and change the layout accordingly.

25. Why is this important? Because Google came out with this

26. Social Presence According to Informate Mobile Intelligence, people in the US check their Facebook, Twitter, and other social media accounts a staggering 17 times a day What was even more interesting is that the people that seem to be the compulsive social media checkers were adults – Between ages 25 and 54

27. Social Advertising You must invest in your social pages to get your message out there. Facebook Twitter Instagram Pinterest Organic reach just isn’t what it use to be

28. A comScore report recently revealed that 57% of Americans use dedicated social mobile apps to interact Tablets on the other hand, only account for 11% Desktop access was at 24%

29. Optimized Email Marketing 72% of US online adults send or receive personal emails via smartphone at least weekly - Forrester (2014) 30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013) By the year 2017 1.779 Million people will access email via their mobile device. - The Radicati Group "Email Statistics Report 2013-2017"

30. AdWords and Targeted Display Geo-targeting Keywords Contextual Geo-fencing

31. Audio – Streaming Music Pandora & Spotify Audio Display units Banners Skins videos You can target by location, age, gender, genre of music and online habits Major Benefits For Your Brand

32. Jennifer Love Advocate Digital Media 361-333-8033 jlove@advocatedigital.com www.advocatedigitalmedia.com