Local Digital Advertising for Medical Organizations Robert Gonzalez Presented by:

Practices are not using online effectively –Often a Stale Online Message –Digital User Interaction is Low –Poor Local Search Visibility –Sporadic Lead Generation –Expensive Cadillac Marketing Programs –Improper Scaling for Practice Model –Old Methods Lost in the Noise The root cause for these problems rests with the tools chosen for the task at hand.

Use online effectively: 1)Build a Local Customer Following Online 2)Create “Pre-Visit Digital Personal Relationships” 3)Be Found when Local “Buyers” Search 1)Before the need 2)During the need 4)Leverage Positive Reviews 5)Unify the Marketing Message Across Platforms 6)Steer Campaigns “By the Numbers” 7)Deploy Results-Only Strategy

The Right Message for the Right Patient –Unique to Practice / Model Use existing patient roster as a profiling tool –Age / Occupation / Interests –Record Key Indicators –Discover Like-Audiences Online –Commonalities Patients want; –A medical professional who cares –To trust you are doing for “them,” and not “you.” –Triggers Immediate Need Preparation Responsibility

Every practice should have a useful site –About & Philosophy –Services / Specialty –Map & Directions –Contact Form Appointment Request Form –Patient Testimonials –Mobile Version –Blog or Original Articles

Features Built-in FAQ Staff Features Contact Form Built in SEO Plugin Clear Services Listing Patient Forms Engine Auto Slideshow Posts Shortcode Navigation News & Events Calendar Appointment CSV output Full Color Customization Full Image Customization Google Maps Integration Social Media Connections Benefits No need to build web site from scratch All site requirements vetted & included Common Platform Install Theme, Populate & GO Intelligent home page layout Turn-key offer to medical offices. Solves medical industry-specific web site aesthetic & functional shortfalls Appointment engine builds database. Reduces staff telephone time Increases patient feedback Uncovers hidden needs Uniquely Scalable

Some Segments to Target –Patients gravitate towards trust & experience Be unique, and active in discussions; Compete through local trigger keywords –Those seeking services upon receiving benefits Stay top of mind, and have presence in similar markets –Dissatisfied patients seeking replacement Compete for Trigger Keywords –Referrals Enable easy referrals and testimony review

Social Media –Facebook Offers the Relationship Opportunity Near Real Time Interaction Significant Local Reach Ability –Requires the Most Attention Weekly / Daily Updates Relatable and Meaningful Offers Some questions require expert advice Promotional Support –Content Suggestions Checkup Reminders Health Facts Featured Staff

Google Places –Offers the Greatest Local Search Opportunity Site visitors locate your business profile, which is matched based on their search text and location Significant for Local Reach –Local buyers actively seeking services –Requires Write Up & Base Content Three Video Testimonials Feedback from Customers

Paid Search Engine Optimization –Target the keywords used by local consumers; Searching for a new practice Looking for pain relief or cosmetics Regular care reminders –Campaign Goals Run for one to three months+ Local position page 1, upper page placement Support Facebook and website Place visitors into funnel to receive consultation or related info/products.

Strategy Summary –Personal Branding & Relationships –Marketing Vehicles & Requirements –Factors for Differentiating Your Business Can deploy in as little as 14 days Online marketing focus in your industry Proven methods & tactics You can personally deploy this strategy in 6 to 8 weeks… however; HipVUE, Inc. only needs one quick meeting or phone call to get started

CORE PRODUCTS A. Medical Website$499 –Full Configuration – 2 week deployment B. Medical Website SEO$599 –Enhance Content – 2 week deployment C. Facebook Fan Page & Twitter$399 –Profile Optimization –Custom Images D. Google+ & Places$299 –Profile Optimization –Custom Images E. Triple Play Bundle$997 –Receive core products B,C,D Save Over $300 Monthly Management (Optional) A - Website Maintenance & Support$199 B - Social Media Maintenance Once Per Week$199 C - Social Media Maintenance Once Per Day $499 Save $99 Get A & B For Only $299 Save $200 Get A & C For Only $499 Phone/ Tech SupportIncluded HipVUE, Inc. will deploy and steward your marketing campaign with tangible results as the primary goal. Our competitive rates are sure to please the bottom line. Base hourly rate is $125 per hour.

A Premier Marketing Partner –Robert Gonzalez –HipVUE, Inc. –2504 NE 41 st Ave, Homestead, FL – –