Mobile site proposal

Chroma Agency An award-winning digital agency We build engaging and sustainable digital products Equally strong in design, technology and delivery A strong planning, project management and delivery focus ensures projects are delivered on time and within budget Providing compelling digital marketing services for clients who demand excellence Broad experience across digital platforms for a broad client base Additional services include digital marketing, search engine optimisation and web and mobile application development

Our Work PORTFOLIO

To use collective power to build the best and most useful mobile sites for every racecourse – attractive to both racegoers and new customers Communicate with customers: Before the event During the racing For future events Buy tickets, promote special events, inform customers of racedates, give detailed race coverage, stimulate action – all through mobile What we propose

To use collective power to build the best and most useful mobile sites for every racecourse – attractive to both racegoers and new customers Communicate with customers: Before the event During the racing For future events Buy tickets, promote special events, inform customers of racedates, give detailed race coverage, stimulate action – all through mobile What we propose

Mobile site homepage How to get there The venue Buy tickets Next races alerts News Special offers Predictions

How to get there Find your way to the course Zoom right into street-level accuracy, pin-pointing your current location Maps of the course linked to phone’s mapping system Increasingly sophisticated sat- nav tools embedded into smartphones

The venue Detailed map of the course facilities Navigable purpose-built course maps Clickable for further details Highlights meeting points and entrances Could include helpful tips and a horse racing jargon buster

Buying tickets Buy tickets through your phone Integrate with and use ticketing systems already in place Highlight hospitality, refreshments and Special Offers opportunities

Special offers Each racecourse can control and publish updates to their Special Offers pages Can be updated during the race day Can allow redeemable special offers if booked through mobile Easy to use by the courses – simple training manual provided

Course maps Elements of the iCard drawn into each mobile site The Course Map helps with the racing experience

Race meetings Full four-day racecard listings with runners and riders Course/event conditions updated on day of race Will display non-runners Direct link to course information, facilities and maps All automated

Predictions/results Using the 60+ parameters of the iCard algorithm and reviewing more than 15,000 races, every race is given a predicted outcome Great stimulus to bet on track Great resource to work in conjunction with on-course information

Alert me service Keep in touch with racegoers through and text messaging Racegoers offered info on race dates and special promotions Can integrate with current marketing or CRM activity Automated alerts can be sent as an , SMS or as mobile app push

Users encouraged to take pictures and add comments with their phones at the race meeting, upload to the mobile site and simultaneously to Facebook and Twitter Links back to course’s mobile site Reaches the millions who use Facebook and Twitter as their primary information service Social Media – Facebook and Twitter

Advertising Revenue potential Banner advertising can be placed through each course’s mobile site Central third party sales house could sell across all courses or be course specific

Each course has their own mobile product pulling in relevant content and modules Enables each racecourse to easily update sections of their mobile site Can feature own news and choose to prioritise pages Links in with Jockey Club ticketing system Each course able to update catering, hospitality info, special events, offers etc Can link in with existing marketing/CRM activities Each course will have individual user numbers reports and weekly web traffic reports And we can update this for you if needed Each course in control

Great value if done collectively - single shared development cost Top quality if done collectively – information and feature-rich service will be state of the art – award-winning potential Real user value and use Easily linked to other course mobile sites and wider web Costs

That’s it! Paddy O’Clery Managing Director DDI +44(0) Mob +44(0)