Entrepreneur’s Guide To Making PLR & Resale Rights Work for YOU Cassie Hicks Webinar Wednesday 27 th June 2012.

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Presentation transcript:

Entrepreneur’s Guide To Making PLR & Resale Rights Work for YOU Cassie Hicks Webinar Wednesday 27 th June 2012

Standard Resale Rights  Subject to the individual license for the product, standard resale rights permit the user to re-sell unlimited quantities of the product and retain 100% of the revenue.  Any product sold under SRR is for personal use only (i.e. it can’t be resold by the customer). MRR  Offering products with SRR can command a much higher price, up to 5 x or more than the product value. PLR  Products with PLR permits editing the content or product and claim it as your own. Meaning you become its author and MRR holder by default. You can then give permissions as you choose. What is PLR, SRR, MRR?

 Speeds up your route to entry – instant revenue  Saves time and money – your two most valuable resources  Best, quickest, easiest way to build list  Educate yourself along the way with the products  Complements any business of any kind  There is something for EVERY NICHE  Majority of products are professionally created  Majority of products written by experts  In many cases the sales letters are written for you  Many have graphics or templates created for you Why Use PLR and Resale Rights?

 Add your affiliate links to your PLR  Affiliate marketing – get others to market your PLR and RR products  Retain 50% revenues from other people’s efforts and build your list at the same time  Make perfect niche bundles – e.g. SOCIAL MEDIA  Use to up/down sell Ways To Use PLR – Make Money!

 Give away as bonuses  Improve conversions of your products  Use to add value  Use it to SQUEEZE (obtain name and ) – CRITICAL to building a list  Use to promote either your own brand OR ANY PRODUCT  Use to JV – this is how you will expand FAST Build Your Business

 Squeeze Page  Free Report  Free Video  Value  Mini-course  Ezine List Building

 Sell the product on your own “mini-site” often provided  Make VALUE bundles  Include these products into a paid package and sell at a higher price!  Convert then to CD or DVD  Mix and create home study courses  Make physical books  Convert books into video, then video to Audio, then sell as a package Product Creation

 You can put your name on the products as the author!  You can edit the contents, change the E-Cover, re- title the products, and include your own back-end affiliate links!  You can break the E-Book contents down to articles for your viral article submissions, blogs or even e-zine!  You can sell the products, individually or in a package at any price you wish! Product Creation

 Powerpoint  Camtasia (subscription)  Jing  Camstudio (free)  Screenflow (Mac)  Animoto (free)  You-tube  Other video hosting sites  Create ENTIRE PRODUCTS – like webinar  (Warrior Forum) Creating Video

 Elance  Guru.com  Fiverr.com  Odesk.com  Peopleperhour.com  Use Craigslist.ph to find full-time outsourcer Outsource

 Create your own niche membership sites  Add the products into your (free/paid) membership site for your members to enjoy and increase the perceived value of your membership content!  Create mini-courses and distribute to mailing lists  Use PLR and RR as content and products for webinars  Create specialist training courses  Specific niches  Specific markets  Local Marketing (Create sites for local businesses) Membership and Training Sites

 You can use the products for personal use  Learn a new skill and then teach others Educate Yourself!

 EBook in your chosen niche  Membership site  Lead generation site  Niche websites  Review site  Website builder  Use established mediums eg. Amazon, Ebay  Local marketing  Marketing consultant  Online newsletter or blog  Product creation  Sell photos through libraries  EStore or niche estore Which strategies can I use PLR for?

 Sell the products through auction sites!  Offer the (Master) Resell Rights - together or separately - to the products - and sell at a higher price!  Resell the Private Label Rights to the products at an even higher price!  Change and publish the products offline! More money making ideas Become a reseller!

 “Home Coffee Roaster” niche (from the last webinar) Case Study I

Using PLR To Make Money (c)

Coffee mini-site and coffee maker (c)

 (over 1m members)           Free ebook directories  Ebook submit Notes: affiliate links in ebooks More Money Making Ideas eBook Syndication

 Pick a product from the library  Create power point/ video  Promote product at the end  Automate it  Have others promote it  Get on others’ lists  JV Broker  Social Media  RECORD it – Product ! Webinar

Specialist Product or Specialist Market  Single parents  Sports  Students Create Your Own “Worlds Largest eProduct Store“

 Re-Brand PLR  Or Resale Rights  Add Value Bonuses..  Blog it !!..  Clickbank It !  Google other similar sites  Link swaps Affiliate Promoter

 Traffic Generation for Chiropractors  Traffic Generation for Lawyers  Traffic Generation for Accountants  Traffic Generation for Pet Stores Offline to Online

 Use more than one Strategy  Use more than one Type of product  Use more than one Social Media  Use more than one Style – sales page/ squeeze page Multiple Streams of Income

Product – GenieDream Library Traffic:  Webinars  Social Media  JV – offline if you have to  Media Buying  Warrior Forum  SEO (backlinking, article marketing, web 2.0, forums, blogs) Product & Traffic = $$$

How To Create A Professional Looking Ebook 1.Download the Ebook from the GenieDream PLR Library 2.Repackage and repurpose the content for your market 3.Change the title page, author, headers and footers to incorporate your name/brand 4.Create a professional 3D cover 5.Add your website address and affiliate links

 IrfanView (for resizing graphics)  Fiverr.com (for ebook covers, ads, graphics, banners)  Word (for updating Ebooks)  PowerPoint (great for creating banner ads and graphics) Editing

Case Study II Acne

Facebook Marketing

 1. Articles for FB page or blog  2. Free report  3. Review site  4. Mini course  5. Autoresponder series… Uses for PLR?

Autoresponder series

Affiliate product sales PLR (Free Guide) Clickbank Affiliate product Amazon products

What are the ingredients for making MASSIVE profits from PLR? ProductsKnowledge EducationSupport TRAFFIC (customers) WEBSITE

If I gave you all these ingredients could you make money? PLR Wizard

academyinternetmarketing.com $19.95 a month

Access to 5,000 PLR products Value: $97

WordPress Mastery 60-video WordPress training course. Become a WordPress Expert! Value $997

IM Guru PLR Value: $497

“Thank you very much for your help and support. The site is working and the content seems to be excellent. Good customer support is rare today. I am very impressed with GenieDream support and will recommend your site and products in the future”. From A New Member Today

Web Clinics – Need Help With Your Site? Value: $997

 12 months access to The Academy Internet Marketing & PLR Wizard value $250  Access to 500,000 PLR products value $697  WordPress mastery (Videos) value $997  Hosting value $2,000  IM Guru PLR (BONUS!!) value $497  Web Clinics (priceless!) value $997   Total package worth OVER $5,500!! How Much Could You Make With All This?

BONUS! Marketing In Your Car Podcast “How To Thrive In A Down Economy” Russell Brunson