Creating and Sustaining Winning “Fan pages” on Facebook

Facebook Ads Incentives Website Conversions

Creating A Facebook Business Page – Search Tips The About Box One of the few areas that you are allowed text. Provide some relevant keywords along with a good description.

Creating A Facebook Business Page – Search Tips The Info Button Another good field to add keyword rich text and inbound links to your site. Make sure to include address for local searches

Creating A Facebook Business Page – Search Tips Make sure to publish content from your sites in addition to status updates.

Making The Most of Your Page VS

Announcing Your Page  Gets lost in your facebook mail The usual way suggest to friends Gets lost in your Facebook mail

Announcing Your Page Send them an directly

Applications & App Providers

Applications– RSS Graffiti RSS Graffiti automatically publishes to your feed. You set a delay time, and a schedule of checking your feed for new content.

Applications– YouTube Video Box Input URL’s of YouTube videos and they show up on your page and in a tab.

Applications - ShopTAB Add products right into your Facebook page.

Applications- Wildfire

Applications- Reveal – Non Reveal Tabs Non Fan Fan

Facebook Ads – Paid Media

By segmenting our ads, our cost per lead reduced close to 40% compared to broad campaign

Facebook Ads – Paid Media * Facebook Dashboard chart is not Jet Blue’s Campaign

Facebook Insights

Earned Media: What is Engagement on Facebook? Educational Entertaining Exclusives

What’s the strategy here? What’s feeding your posts?

Is it just about you?

Case Study

3 “Tags” on this post Youtube Video embedded on facebook page Facebook enabled comments on log

Results - Facebook Facebook Referring Traffic  Overall traffic to the site grew 40% for the month  Highest conversion rate of any referring or organic traffic – 3.74%  Over 800 Video Views, 522 new likes