Innovative Broadband Services C hanging the way we present information: Digital Signs : Effective business promotion Nikolaos Desypris, Chief Executive Officer BROnet Hellas S.A.

The Digital Sign (DS) Service Expected to use Large format Screens (> 32 in), although any size screen may be used. Continuous presentation of content: With or without sound Without human intervention Installed at locations with broadband connections With content in format of ’enriched video’, i.e. combination of video, images, text, animation.

The DS (Digital Signs) service chain DS terminal Broadband connection Customer End Users, Viewers Internet

Service Modules The service includes four basic modules: Service Provision Playback User Access Content Creation

System Architecture

Service Provision Module BRONET (Service Provider)

Service Provision Module Elements System Database (DB) consisting of CBD (Corporate DB) containing operational and usage data ICS (infrastructure Content Server), which contains customer content to be distributed Log Server Billing Customer Care System Digital Signage Management

Carries out the following tasks: Terminal Management Services Management controls the Content Repository provides the Customer Interface

Playback Module Playback (Presentations & channels )

The Terminal LCD display size at least 32’’ (although it can be of any size) Special purpose computer that drives the display Has broadband access (including WiFi) Has a general purpose multimedia-player Runs reliable software with limited possibility of local adjustments (linux based) The terminal shows one channel at any given time. Terminal management is carried out remotely.

User Access Module User Access The user defines: the presentations the channels Also monitors the terminals

‘Presentations’ and ‘Channels’ Presentation: A multimedia composition which is played back on the terminal without human intervention Channel: A sequence of Presentations, based on time succession The customer has control of the ‘presentations’, through the ‘channels’ Defines one or more information channels with reference to the presentations Uploads the static content of the presentations Defines the dynamic content of the presentations

Typical presentation screen

Presentation elements Video (V) Text (T) Images (I) Animations (Α) Programme 1: Rhodes

Channels Programme Channel 1 14:00 P1: Presentation of Rhodes 14:30 P2: News 14:45 P1: Presentation of Rhodes (continuation)... Channel 2 12:00 P7: Take care of your heart! 13:00 P8: Athens Stock Exchange update(ASE) 13:10 P9: Images of Greece …

Basic Presentation Elements

Content Creation Module Input from external sources Content Creation Presentations ‘uploaded’ to the Content Database though the Service Provisioning Module

Content Creation Module This is a stand alone module that is used for: content creation content validation content upload according to the needs and specifications of each user

Content Creator Presentations are created by author(s) who: selects the presentation elements decides for the presentation timing creates the presentation from the basic elements

System Architecture (1/4)

System Architecture (2/4)

System Architecture (3/4)

System Architecture (4/4)

Digital Signs: Logical Architecture

Why using the Digital Signs Service Increase of sales for items promoted though DS Service Improvement of company’s image. Flexibility in the content formation and the selection of the presentation locations. Content can be both promotional and educational. No need for acquiring expensive hardware and / or software; no need for expensive IT skills. DS Terminals are controlled remotely with minimal human interventions. Affordable solution, small monthly fee.

Service benefits Usability Security Flexibility Economy Scalability

The Digital Signs Service Service Name: Digital Signs Service supplier: BRONET Hellas S.A. Potential Users: Companies /organizations that seek for the continuous presentation of content on digital signs are willing to use the service instead of become DS providers (i.e. buying equipment, software etc.) have in place presentations and channels and want to use digital signs as an alternative distribution means.

Digital Signs: Service Description The Digital Signs Service allows the management and presentation of static/dynamic information, sound and video on large digital display screens. In practice the customer of the service has the possibility to present his/her own ‘programme’ (potentially different for each presentation point) in a location where there are appliances with broadband connections to the internet.

Description of service modules Service Provision Module: it includes the Terminal Management, the Services Management, controls the Content Repository and provides the Customer Interface Playback Module: is an LCD display terminal of at least 32’’, showing one specific information channel at any time. User Access Module:allows the user to define presentations and channels, as well as monitoring the terminals Content Creation Module: a stand alone module used for content creation, content validation and content upload

Documents for Digital Signs Service User manual Administration manual

Customer’s responsibilities To use the service according to the specifications and the signed terms of use. To define the presentation points and be responsible for physical security and access. To have his personal data available when calling the technical support service.

Other issues for the service provision Consider the terms under which the services will be provided Add details of service hours Add details of service management Add service cost

Service Cost The cost of the service includes the following elements: Flat cost per presentation point, per month (leasing service) 1 st and 2 nd level technical support including call centre cost and online support cost. Profit to be shared between the ISP and service owner, if a collaboration agreement is in place. Cost of creation of the DS presentation

What next? Service on trial period from Sept. to Dec We are looking for Providers Companies Users who would like to try and asses the technology for their needs. Full commercial launch expected within 2009

DS demo

Acknowledgement The project has been partially supported by the Operational Programme ‘Information Society’ of the 3rd Community Support Framework (CSF). The 3 rd CSF is co-funded at 70% by the European Fund for Regional Development (EFRD) and at 30% by national funds.

Thank you! Nikolaos Desypris, Chief Executive Officer BROnet Hellas S.A.