1. Broadband services in Amaroussion WG1: Broadband Eleni Maglara, European Project Manager Municipality of Amaroussion Telecities Summer event Ronneby, 2-4/6/2004

2. 1 Ronneby, 4 June 2004 Content Short city profile Broadband in Amaroussion The VisionAIR project Business model Our partners Target groups – Services provided

3. 1 Ronneby, 4 June 2004 Location of Amaroussion in the Attica Prefecture

4. 1 Ronneby, 4 June 2004 Amaroussion profile Northern suburb of Athens greater area Population: 90.000 inhabitants Area: 13,5 km 2 Business centre Location of advanced technology companies Location of Olympic Installations and Facilities

5. 1 Ronneby, 4 June 2004 The concept Existing services by Commercial Service Providers Current offerings by Service Providers cover basic needs with significant revenue potential Citizens demand and Municipalities wish to deliver a whole number of citizen-oriented services over the same infrastructure Municipalities have the intention and the appropriate user base to proceed with advanced service delivery, funding part of the initial investment cost Appropriate measurements must be carried out and related business models must be developed, for real-life validation of framework Usefulness to Citizen Enhanced, Citizen-related service bundle by Municipalities Breadth of Offered Services

6. 1 Ronneby, 4 June 2004 The VisionAIR Project Municipalities and technical partners network equipment providers universities and consultancy firms collaborate for providing a platform that will enable municipalities to offer a multitude of services to their citizens, over upcoming Next Generation Networks

7. 1 Ronneby, 4 June 2004 The Consortium Cablelink City of Maroussi First Local Trial Tecnopolis City of Bari Second Local Trial Biba City of Bremen Third Local Trial Municipalities Associated Technical Partners Alcatel DSL Access Infrastructure InAccess Networks RGs TU Eindhoven Kenniswijk First Pilot Full Service Trial Technology Providers: Network Equipment & Services TEMAGON Validation of Business Models Measurement of Social Impact Consulting Partners State of the Art Service Delivery Network SAGEM Wireless Terminals Set Top Box Platform Optical access infrastructure

8. 1 Ronneby, 4 June 2004 Overview ISP

9. 1 Ronneby, 4 June 2004 Business Model For the provision of services Amaroussion:  Own infrastructure Manage customer relationship Provide Basic set of services Provide 3 rd party services through a sharing revenue model

10. 1 Ronneby, 4 June 2004 Our partners Attica Telecommunications S.A. Network construction, operation and maintenance Otenet ISP and VoIP to PSTN connectivity Athens Medical Center Content and tele-assistance medical services ANT1 Video on Demand and Live Video Broadcast NET Live Video Broadcast

11. 1 Ronneby, 4 June 2004 Target Groups Students – Schools Access to training resources, exchange of information, entertainment Medium – Low Income people & families Low cost services, high-speed internet, entertainment

12. 1 Ronneby, 4 June 2004 Target groups (2) High Income people & families High quality subscription services, high-speed internet access, entertainment Unemployed people Skill improvement, job exploration Elderly and Disabled Communication, help, expert advice

13. 1 Ronneby, 4 June 2004 Mapping of services to target groups VisionAIR Services Home Users StudentsMedium- Low Income High Income UnemployedElderly High-speed Internet access Voice Over IP Live and/or on demand video of Municipal Events Live and/or on demand video services (3rd Party content) User-to-user Videoconference On-line gaming Tele-assistance Videoconference

14. 1 Ronneby, 4 June 2004 Revenue Creation User subscriptions Revenue sharing with 3 rd parties Co-location fees Advertisements

15. 1 Ronneby, 4 June 2004 Conclusions Amaroussion: wishes to become specialized service provider aims to translate success of broadband technologies into financial success by becoming a Multiservice Operator participates into VisionAir project to test and evaluate technology offerings and validate business models

16. 1 Ronneby, 4 June 2004 For more information... Municipality of Amaroussion European Project Office 9 Vas. Sofias St., Amaroussion 151 24 Tel.: +30-210-8760340, fax: +30-210-8760522 e-mail: maglara@maroussi2004.gr

17. 1 Ronneby, 4 June 2004 The end…

18. 1 Ronneby, 4 June 2004 Network Architecture

19. 1 Ronneby, 4 June 2004 VisionAIR in Bari Services through personal computers and television interfaced with smart and easy-to use devices Trial users will be families, elderly / disabled people, Municipal assistance office, medical specialists, schools, press operators and offices Aim is to verify social and economic influence of the services

20. 1 Ronneby, 4 June 2004 VisionAIR in Bremen Car sharing system for the university campus Portable, easy to use communications for people in need of care

21. 1 Ronneby, 4 June 2004 VisionAIR in Kenniswijk High speed internet access, IP Telephony, Video conferencing, VoD, IP Video Broadcasting, Home Control, Security Services Well integrated broadband services over a high-tech network infrastructure