How to use Press Release

What is Press Release? According to Wikipedia: A news release, media release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or ed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases.

Elements While there are several types of press releases (such as the general news release, event release, product press release and, more recently, the social media release), press releases very often have several traits of their structure in common. This helps journalists separate press releases from other PR communication methods, such as pitch letters or media advisories. Some of these common structural elements include: Headline — used to grab the attention of journalists and briefly summarize the news. Dateline — contains the release date and usually the originating city of the press release. Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why. Body — further explanation, statistics, background, or other details relevant to the news. Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual. Close — in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release is ending. A more modern equivalent has been the "###" symbol. In other countries, other means of indicating the end of the release may be used, such as the text "ends". Media Contact Information — name, phone number, address, mailing address, or other contact information for the PR or other media relations contact person.

Purpose To highlight something interesting or newsworthy within a company. Traditional press releases target the media and are used to announce a new product or service or to highlight something “newsworthy” about a company. But a press release can lure consumers directly to your Web site using a process called search engine optimization (SEO). Buyers read content directly and marketers need to be talking their language. The primary audience for PR and marketing messages is no longer just a handful of journalists; it is millions of people with Internet connections and access to search engines and RSS readers.

SEO and Press Release Using SEO technique and marrying it with journalistic techniques is a new phenomenon. The result is a press release that is targeted to potential clients and one that the search engines ingest and ranks high for your key words.

SEO and Marketing As a marketing strategy, SEO press release writing takes into consideration how search algorithms work and what people search for. Let’s say your firm is located in Salt Lake City and specialises in criminal defence. You can search engine optimize your press release for “Salt Lake City Criminal Defence Attorney.”

How to Use Press Releases for Garden Materials Marketing? When you distribute say for Garden Material company press release online via press releas websites like PRNewsChannel.com. If done properly, when a potential client searches for “Garden Material” on Google or Yahoo or other search engines, your press release will appear in the top 10. Consumers will click on the release and end up on your Web site. It’s up to you to make sure you have a site that will help you land that visitor as a client. Another benefit is each link to your Web site associates those key words with your Web site and also helps move your Web site up in the natural search listings.

How many Press Releases are required for this to Work? This strategy is most effective when you distribute multiple press releases using different combination of words. Because search engines are constantly combing Web sites, it’s important your strategy includes regular distributions; sending one press release and hoping that it does what you want and stays right where you want may be wishful thinking.

A new PR Old timers in the public relations field don’t think much of direct-to-consumer press release marketing. They believe the only effective marketing efforts involve going through the media or a news reporter to get a message to the public. But younger, savvy PR and marketing pros now view press releases as a way to reach buyers directly through real-time indexes like: Google Google News Yahoo and MSN The media is bypassed. Businesses don’t need to rely on reporters to get their messages across.

Writing and distribution is critical While these strategies sound simple, writing an SEO press release so it does what you want it to do is not easy. But it is also not brain surgery. It can be learned. But it may be just be easier to hire a company like PRNewsChannel.com to write and distribute SEO press releases for you.

Ideal length of Press Release Greg Jarboe, President and co-founder of SEO-PR recommends a "sweet spot of 400 to 500 words" as the ideal press release length and though he wavered on the right keyword density and recommended experimentation to find the perfect density for rankings. Jarboe presented additional items of interest about news search, including statistics showing that 98% of journalists go online daily 92% go online for research purposes, Most stunning statistic claims that 73% of those journalists go online to search for press releases! News releases are typically indexed within three days. Online news search queries are for vastly different topics than standard web searches and are performed using much more targeted and intelligent phrases than standard web searches.

Considerations before writing Press Release 1. Why the release is being written: to broadcast information, increase business, update target audiences? 2. Who is the audience? 3. Does the press release contain invaluable or newsworthy information that will be used by the target audience? 4. Is there a just cause for release the information that you wish to broadcast?

10 Tips for effective Press Release 1.Make sure the information is newsworthy. 2.Tell the audience that the information is intended for them and why they should continue to read it. 3.Start with a brief description of the news, then distinguish who announced it, and not the other way around. 4.Ask yourself, "How are people going to relate to this and will they be able to connect?" 5.Make sure the first 10 words of your release are effective, as they are the most important. 6.Avoid excessive use of adjectives and fancy language. 7.Deal with the facts. 8.Provide as much Contact information as possible: Individual to Contact, address, phone, fax, , Web site address. 9.Make sure you wait until you have something with enough substance to issue a release. 10.Make it as easy as possible for media representatives to do their jobs

What does a Press Release Cost? CompanyServicePrice press-release writing.comProfessional press release written by a PRW staff writer. $ contentcustoms.comStandard Package$65 PRForLess.co.uk Press Release Writing £130

Conclusion Press releases are one of the most abused forms of search spam today. Google news is loaded with press releases that are clearly intended to create Web copy, not draw media intention. If you’re really serious about publishing press releases, you need to be conveying new and unique information. You need to do it regularly. And you need to look for flaws and mistakes that you can learn from (because you’re making mistakes no matter how great you are). You should be constantly striving to improve your copy, your placement, and your performance.

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