©Proprietà testi e immagini riservata V4A – Village for all Turismo Etico e Accessible … DAI VINCOLI ALLE OPPORTUNITA Relatore: Silvia Bonoli Donne con.

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©Proprietà testi e immagini riservata V4A – Village for all Turismo Etico e Accessible … DAI VINCOLI ALLE OPPORTUNITA Relatore: Silvia Bonoli Donne con la valigia

©Proprietà testi e immagini riservata V4A – Village for all Analysis of touristic demand in Europe The real and the potential demand in accessible tourism for all 50 Mil. disabled people in Europe 36 Mil. are inclined to travel About 3 out of 4 14% of the population Only 5-6 Mil. travel 30 Mil. Potential traveller ©

©Proprietà testi e immagini riservata V4A – Village for all Analysis of touristic demand in Italy The real and the potential demand in accessible tourism for all Over 3 Mil. disabled people travel in Italy - 3% with special needs - 7% elderly people - Half milion decide not to undertake a trip due to lack loyalty information Disabled people have the same needs as the other guests, the only difference is the way to their statisfation Factor Multiplier 2,8

©Proprietà testi e immagini riservata V4A – Village for all MOTIVATION FOR TRAVELLING WHAT ARE THE FAVOURITE ACTIVITIES ENTERTAINMENT & CULTURE LIESURE ACTIVITIES ENOGASTRONOMY THIS GRADUATION HOLD GOOD FOR ALL TYPES OF TRAVELLERS

©Proprietà testi e immagini riservata V4A – Village for all THE SEGMENTATION THE MOST APRECIATED SERVICES 1° Gastronomy 2° Museum, artistic beauties 3° Natural beauties 4° Shopping opportunities 5° Cultural opportunities (exibitions, concerts, etc…) THIS GRADUATION HOLD GOOD FOR ALL TYPES OF TRAVELLERS CHANGE ONLY THE RANKING

©Proprietà testi e immagini riservata V4A – Village for all WHAT DO THESE TRAVELLERS WANT TOP FIVE Source: PIC III B CADSES-C.A.R.E. Accessible City of European Regions Analysis of the demand for services in a hospitable for all city

©Proprietà testi e immagini riservata V4A – Village for all GUESTS WITH SPECIAL NEEDS Source: elaboration SL&A-Si Può, su dati EBIT, 2004 THE HOLIDAY MAKERS DIFFICULTIES

©Proprietà testi e immagini riservata V4A – Village for all GUESTS WITH SPECIAL THE HOLIDAY MAKERS DIFFICULTIES Source: elaboration SL&A-Si Può, su dati EBIT, 2004

©Proprietà testi e immagini riservata V4A – Village for all RIGHT VISION OF THE MARKET - DISABILITY - ACCESSIBILITY - TOURISM THE MOST IMPORTANT WORD! THE TRAVELLER WITH DISABILITY IS, OVER ALL, A TOURIST INTERESTED TO SPEND A NICE HOLIDAY IN A CONFORTABLE SITE

©Proprietà testi e immagini riservata V4A – Village for all …FROM DISABILITIES TO NEEDS 9 TARGET GROUPS PERSONS WITH FOOD ALLERGY PERSONS WITH ALLERGIES FAMILIES WITH CHILDREN IN PUSH CHAIR PERSONS WITH OBESITY, PREGNANCY ELDERLY, CARDIOPATIC, LIMPING DEAF OR LATE-DEAFENED BLIND OR VISUALLY IMPAIRED WEELCHAIR USERS WITH ASSISTANCE INDEPENDENT WEELCHAIR USERS TO AVOID STEREOTYPES DISABLES = SOCIAL

©Proprietà testi e immagini riservata V4A – Village for all PATROCINATO DA FAITA-FederCamping FISH Onlus SIPUO Laboratorio Nazionale Turismo Accessibile

©Proprietà testi e immagini riservata V4A – Village for all

V4A CARD Fidelity Card Promotion Special advantage Special discount Everybody Holydays!

©Proprietà testi e immagini riservata V4A – Village for all EUROPEAN NETWORK Everybody Holydays! TOMORROW

©Proprietà testi e immagini riservata V4A – Village for all V4A SERVICES for Camping and Village Everybody Holydays! Staff Training customer services housekeeping management technical department Transparent Accessibility Assistance in the project Selected companies and product V4A Approved Master Plan removing architectural barriers

©Proprietà testi e immagini riservata V4A – Village for all TRANSPARENT ACCESSIBILITY UNIVERSAL DESIGN THE RIGHT WAY

©Proprietà testi e immagini riservata V4A – Village for all V4A Suggestion ACCESSIBILITY COMFORT IMPROVEMENT OF THE QUALITYS MORE SATISFIED NEEDS GROWING OF THE POTENTIAL CLIENTS

©Proprietà testi e immagini riservata V4A – Village for all … FROM CONSTRAINTS TO OPPORTUNITIES 01 HARDWARE ACKNOWLEDGE BRAND BETTER STANDART QUALITY RELIABLE INFORMATION BETTER ACCESSIBILITY GUARANTED INFORMATION 01 KNOW HOW GOOD WILL PEOPLE TRAINING STAFF PEOPLES CORDIALITY ATTENTION TO NEEDS MORAL & SOCIAL VALUE …FROM DISABILITIES TO NEEDS ALL THESE FACTORS PRODUCE AN ECONOMIC GROWING A PUBLIC VISIBILITY DIFFERENTIATION SUPPLY V4A Suggestion

©Proprietà testi e immagini riservata V4A – Village for all …from CONSTRAINTS to OPPORTUNITIES INFO Everybody Holydays! ROBERTO VITALI