1. 1 Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

2. 2 Methodology Aim of research: To undertake investigation of tourism safety factors in order to optimize safety considerations in services offered by tourism enterprises. To further develop existing training modules by elaboration of tourism safety guidelines for general tourists’ safety during travel and to introduce them in professional and higher education programmes.

3. 3 Hypothesis International tourism development trends and forms of global threats initiate changes in strategic management of tourism organizations.

4. 4 Explanation of subject “ safety” “Forms from many security factors having important role in personal, society and country life.” “ Is a basic condition for development of social, economic and biological systems.” “Directly influences theoretical aspects of development of systems related to society life. ” “ A warranty for existence of security level of each individual, family, local society, national organizations, society and national safety.

5. 5 ASPECT OF TOURISM SECURITY Tourism security importance -which target group faces it most: operators, agencies, clienteles ? Tourism security aspect and its importance Role of information in client security questions Evaluation of route, aspect of conformity Indicators of quality World practice Latvian experience Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

6. 6 TOURISM OPERATORS AND SAFETY ISSUES Does tourism safety aspects are considered in charter operators programmes? Safety aspects of programmes offered by tourism operators Tasks of tourism operators Importance of professionality of advisers Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

7. 7 IMPORTANCE OF SKILLS AND KNOWLEDGE Which knowledge and skills are crucial for providing of quality information regarding tourism safety aspects to clienteles? Information safety Experience Standards and guidelines of provided information Activities of informing of custome r Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

8. 8 CLIENTS AND ITS INTERESTS How would you describe the interest of clients about the aspects of safety of their trip: their physical security, formalities regarding the trip etc.? Clients interests Role of tourism operator responsibility Client’s image about tourism operator and its services Statistics Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

9. 9 INFORMING THE CLIENT Which client groups should be particularly consulted about the aspects of safety of their trip? Client groups Aspect of informing in advance Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

10. 10 IMPORTANCE OF STATE PRIORITIES Why there is a need for defining new priorities and aspects of tourism safety, in order to ensure the quality of tourism service and products? Licensing of tourism companies and its impact in Latvia Legal aspects regulating business of tourism agencies TF Introducing of standards of quality of Tourism products and services in Latvia Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

11. 11 TOURISM COMPANIES CARE ABOUT CLIENTS SAFETY SERVICE What do tourism organisations (tourism agencies, tourism operators, etc.) do for the protection and safety of tourists’ rights? Development of programmes Importance of world experience Feed-back from customers Force majeure and importance of adequate reaction in these situations Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

12. 12 ASPECT OF TOURISM FROM STATE PERSPECTIVE How can the aspect of tourism safety improve the image of the country? Positioning of country image Safe and secure tourism product as attractor of international interest Question of security in business practice Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

13. 13 TOURISM SECTOR CONTRIBUTION TO THE ECONOMICAL DEVELOPMENT In what way the contribution of the tourism industry to the country and its economics could be improved? Emphasizing of tourism aspects Role of tourism sector in country economics Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

14. 14 PERSPECTIVE OF LATVIA AS A TOURISM COUNTRY What perspective do you see for Latvia as the final destination of a trip? Competitiveness of Latvia Risk factors and its role Importance of governmental support Experts evaluation Importance of legislation and guaranties in offering of secure service Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

15. 15 Experts’ reports Significant factor in choice of trip is need for physical safety ( safety about life, health, property e.g. factors), which satisfies man’s basic need for physical comfort. Next significant indicator is quality of service offered by tourism enterprise.

16. 16 TOURISM SECTOR FORECAST How will tourism destinations and client behaviour change in the nearest future, in your opinion? Financial aspect World trends Customer aspect Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

17. 17 International tourism development trends Changes of traveler’s habits People travel less Increased quality demands Influence of new technologies to the sector New choice of low cost destinations Demand for culture, nature, active tourism Demand for safe tourism product’s and services offer.

18. 18 International tourism development trends Global threat forms in tourism Climate changes International terrorism Internal and interstate conflicts New diseases and epidemics Unpredictable nature catastrophes Declining of crime situation

19. 19 Subject tourism safety can be considered as Quality of product and service

20. 20 How do you see the development of the tourism industry in Europe in the current economic situation? Wish to travel Type of the trip Tourism segmentation Anita Ozoliņa2009.g. Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

21. 21 IMPACT OF COUNTRY’S IMAGE ON TOURISM DEVELOPMENT How does the image of the country affect the behaviour and the sense of safety of the client when choosing the destination of the trip? Physical and psychological safety Environment and lodging quality Dominating stereotypes Leonardo da Vinci programme Project Training Satefy and Security in Tourism 2008-1-BGI-LEO05-00437

22. 22 Conclusions Customer can make choice more easy when he receives proper information about service and product offered by a company and its quality and safety,thus achieving confidence effect.

23. 23 Risks of tourism organizations Lack of information : Superficial knowledge of personell regarding customer’s personal safety and protection. Non- effective interpersonal communication Use of non-effective information channels for communication with customer

24. 24 Awareness of tourism customers about tourism safety issues Sufficient- families traveling with children, elderly people and those having particular health problems., Tourists suffering from lack of information- undertaking individual trips, not using services of tourism agencies. To conceal the information- most important is to sell the trip rather than possibly ‘frighten’’with possible threats in clients selected final destination. I

25. 25 Basic conditions of traveler’s safety Awareness: Risks of nature catastrophes Climate and nature peculiarities Social and culture peculiarities Flora and fauna, dangerous plants and animals Travel service for disabled persons Safety aspects in country holidays homes etc.

26. 26 Basic conditions of traveler’s safety Awareness: Consular information Personal safety information Political situation in travel destination Points of first medical aid Possible ways of transportation, specification of roads. Overnight opportunities, specification of lodgings.

27. 27 Management tasks of tourism organization To acknowledge importance of information resources in organization To secure quality communication process To secure quality of information To secure individual customer approach within company commuication policy. To promote safety factors considerations in tourism company offerings of products and services.

28. 28 Thank you for your attention! Lets manage safe tourism together! Latvia Culture college International projects’ department Bruņinieku 57, Riga, LV1011 www.kulturaskoledza.lv