1. The Tourism as the Tool of the Education Ing. Roman S t a ň o, PhD. Ing.Ladislav B a ž ó,PhD. Ing. Katarína V a l e n t e o v á,PhD.

2. The Introduction The Tourism ca be understand as from the the direct Tool of the Education of its clients immediately from the first moment of the realization of its product. The Growth of the Tourism creates the Demand for the educational and learning Tool to provide a suitable educational Role and Entertainment also.

3. The Tourism and Education The Tourim creates possibilities for the special Interests of its Clients. The Client – is influenced by his : Origin Social Status Education Interests

4. The Growth of the Tourism markets is influenced by the factors as: The Clients have tendency o travel in their free time The clients spend mone to visit destinations The Clients of the Educational Tourism are from the Basic Schools, Secondary Schools, Universities and other Educational Institutions

5. THE RELATION BETWEEN THE TOURISM AND EDUCATION EDUCATION LIFELONG LEARNING EDUCATION LANGUAGE LEARNI NG TOURISM AND EDUCATION STUDY TOURISM SCHOOLS UNIVERSITIES TOURISM SELF EXPRESSION LEARNING ACTIVE HOLYDAYS ENVIRONMENTAL AWARENESS

6. THE TOURISM AND THE EDUCATION EXTERNAL ENVIRONMENT GLOBALISATION GLOBAL FINACIAL RESTRUCTURALISATION TECHNOLOGICAL ENVIRONMENT POLTICAL AND SOCIAL ENVIRONMENT ECONOMICAL ENVIRONMENT GLOBAL FINANCIAL GROUPS

7. THE COMBINATION OF THE EDUCATION AND THE TOURISM THE EDUCATIONAL TOURISM PRODUCT THE TOURISM THE EDUCATION

8. TheEducational Tourism Product- The Realization The Primary Travel Motivation The Clients Learning Attention The Accommodation Offer The Catering Offer

9. Teh Educational Tourism product – The Segments of the Clients The Basic Schools The Seconday Schools The Colleges The univesrsitities The Senior Age Clients The Clients with Special Demands

10. The Mixture of the Tourism Product and the Education Product The Attractions and Events ( The Learning Experiences, The Heritage Centers, The Educational Institutions) The Resource Specialists ( The Guides, The Curators, The Lecturers) The Travel Planners ( Individuals, Agents, Oganisations- The Creation of the lEducation Programmes for the Travellers

11. The Mixture of the Tourism Product and The Education Product The Tour and the Receptive operators (The packaging and presenting of the Eductional experience by providing of the Destination Expertise, Local Knowledge and Relate Marketing Services)

12. The Dedfintition of the Educational Tourism product The Educational Tourism Product offers tourist activity which is realized by those who are undertaking an overnight vacation and those who are are undertaking an excursion education and learning is a primary or secondary part of their trip.

13. The future Development of the Demand for the Educational Tourism Product (UN WTO) The Cross – Cultural Experiences The Development of Student Tourism supported by the International Study Programs ( Universities, Colleges, Secondary Schools, Basic Schools) The Creation of the new Partnerships,Cooperations, Networks

14. The most important Client Segment Students – Age – 18 – 25

15. The Conclusion The Tourism Marketers must responsible cooperate with the Educational Institutions on all Levels in order to target the international market segments for the realization of the Educational Tourism Product It is necessary to provide a positive Image of the Destination,Region and the Education Institutions which are located in

16. The Conclusion The University Managers should recognise the economic Contribution of the International Students who are looking after as the visitors not only just as students from the view of the Application of the Tourism as the Tool of the Education.