About Me  Graduate from UW-Madison  Marketing and Logistics Intern at WSDC  Social Media Intern at Monona Terrace  IT and Social Media Consultant at American Family Insurance  Social Media Specialist at HSA Phone: ext Contact : Facebook Refresher Hi!

 Do you have a new Facebook Address?  Facebook is essentially Facebook Messages  Facebook

Business Pages Set upSettings Admin Panel Getting Likes Invite Friends Invite Share Page Timeline Changes LayoutPost datingScheduling Posting Types Highlight / Pin Schedule Agenda

Stats

Pages, Profiles and Groups PageGroupProfile Used for BusinessPersonal or BusinessPersonal Unlimited “likes”Unlimited Members5,000 Friends Posts Appear in News Feed (Public) Posts Only Appear to Members Posts Appear to Friends Anyone Can LikeSet To Public or PrivateHave to Approve Each Friend Customized With AppsCan NOT be CustomizedCan add games Found by Search EnginesNOT found by Search EnginesDepends on Privacy Settings Posts come from Page (Business) Posts Come from Individual Profiles Posts From Profile Admins Are Not VisibleAdmins Are VisibleN/A Custom URL/UsernameNeitherUsername Insights About VisitorsNO InsightsNo Insights

Page Categories  Brick and Mortar  Foot Traffic  Open Hours  More Than 1 Location  Online  Franchise

Timeline

Milestone

Highlighted Post vs 2 X as large Always visible

Pinned Post Top of Page (7 Days) Only Pin 1 Post

5 Most Common FB Content Mistakes 1.Agents who only post their listings 2.Broadcasting – one way conversations 3.Inappropriate content 4.Confusion between FB profiles and pages 5.No consistency

Recommendations Frequency 1-2 posts daily Don’t overwhelm Diversity Photos, Status, Video Questions, Fill in the Blank, Polls Crowd Source

Utilize Timing Test what times get the most interactions and schedule posts for then Thursday and Friday are best times to post. Facebook says “Happiness Index” spikes by 10% on Friday. Recommendations Don’t Automate Hash tags don’t belong on Facebook RSS Feeds are impersonal Keep it Short Posts less than 80 characters = 27% higher engagement

Recommendations Encourage Comments Frame posts in the form of a question when possible Posts that end with a question have a 15% higher engagement rate. “Where,” “when,” “would” and “should” drive the highest engagement rates 4,

Bottom Line Relevant Engaging

3 Rules of Social Media 1.Social Media is all about enabling conversations among your audience or market. 2.You cannot control conversations with social media, but you can influence them. 3.Influence is the cornerstone on which all real estate relationships are built

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Questions