Connecting the police and the public – the role of social media DCC Gordon Scobbie – Tayside Police Nick Keane – National Policing Improvement Agency

Local Policing and Partnerships 2 Q: How do we close down Facebook?

Local Policing and Partnerships 3 Introduction " The Police have much to learn about Social Media and the quickly shifting communications of today. The power of this kind of media is not well understood and less well managed." HMIC: Review of the August 2011 disorder

Local Policing and Partnerships 4 Quick overview 1 - Global use of social media 2 – Media and communications 3 – Social media and disorder 4 – Responding to social media

Local Policing and Partnerships 5 1 – Global use of social media

Local Policing and Partnerships 6 The emergence of mobile High Capability High mobility Low

Local Policing and Partnerships Facebook Open Registration Facebook becomes available internationally 800 M 2011 Facebook’s growth More than 800 million users Across 70 Different Languages Mother joins Facebook

Local Policing and Partnerships 8 What links these four incidents?

Local Policing and Partnerships 9 2 – Social Media – engagement and communications

Local Policing and Partnerships 10 They use it post what they’ve witnessed

Local Policing and Partnerships 11 They use it to say that they don’t feel safe

Local Policing and Partnerships Social media and disorder

Local Policing and Partnerships 13 What have we learned from the English disorders?

Local Policing and Partnerships 14 Police users have benefitted

Local Policing and Partnerships 15 4 – Responding to social media Offensive content – DPP Guidance Officer’s personal use – HMIC review

Local Policing and Partnerships 16 Reach of UK Forces accounts 339, 359 Fans Followers 1575 in their circle Analyis by Ian Shearman, Norfolk Constabulary

Local Policing and Partnerships 17 ACPO paper Keeping up Joining up Leadership

Local Policing and Partnerships 18 Police use of social media Intelligence Investigation Engagement

Local Policing and Partnerships 19 Key issues A governance structure which takes into account the interdependencies Clarity around the legal framework - ethical oversight Technology costs and procurement Role of College of Policing, Government ICT Company & PCCs

Local Policing and Partnerships 20 A magazine is an i-pad that doesn’t work – 3.5 million views

Connecting the police and the public – the role of social media DCC Gordon Scobbie – Tayside Police Nick Keane – National Policing Improvement Agency