1. Facebook | Twitter for Law Enforcement Casper Police Department August 3, 2011

2. What is Social Media?

3. Challenges:  Inappropriate posts by officers  Responding to incidents  When has a crime been committed  Incidents that begin in SM  Citizen interference with investigations  New crimes – flash mobs  Officer Safety Issues  Facebook  Fake cop profiles  Facial recognition/Geolocation  Attacks on reputation Benefits:  Engage the community  Reach the hard to reach  Marketing/branding the agency  Reputation management  Dissolve the media filter  Control the virtual scene  Recruit LE officers  Improve internal comms  Intelligence gathering

4. Agenda Module one: Facebook Fundamentals Module two: Twitter Fundamentals Module three: Officer Safety | Facebook settings Module four: Third party applications for both | Policy

5. Main Platforms Main Platforms Twitter Facebook Blogs YouTube LinkedIn

6. Module one: Facebook More than 750 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends About 70% of Facebook users are outside the United States There are more than 250 million active users currently accessing Facebook through their mobile devices. People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

7. Facebook in Wyoming In Wyoming In Wyoming ✔ Facebakers.com

8. Module Two: Twitter 175 million registered users 95M tweets are written per day 300 employees > 70,000 3 rd party applications for Twitter Mobile apps for smart phones

9. Market/Brand the Agency

10. Module three: Officer Safety Outing oneself as a cop Fake profiles “Friend” real cops Join cop-friendly groups – gather intelligence Join fringe groups – legitimize the group’s philosophy Geo-location Facial recognition

14. Officer Safety

15. When it’s used against you

16. Module four: 3 rd party apps / Policy Engagement Management tools Build a following Mobile applications Policy discussion OSINT

17. Engage the Community with Twitcam Coventry, West Midlands

18. Policy What kind of policies do you need? Communications / Code of Conduct CyberVettingInvestigations

19. Good for checklist Good for checklist My observations: Definitions Placing web address on social media profiles - opposite Competence Command Staff Responsibility Doesn’t address corporate branding IACP Policy

20. Components of Policy Use of department related images What information is appropriate to post Identifying oneself Department equipment vs. personal equipment TrainingCompetence Command Staff Responsibility Process for creating department profiles Corporate imaging in all profiles

21. SM Strategy Not about the tools Focus on the “C” & “O” Personas Research Focus groups Surveys

22. Social Media in Law Enforcement Lauri Stevens – 978.764.9887 LAwSCommunications.com ConnectedCOPS.net TheSMILEConference.com Facebook.com/lawsomm Facebook.com/TheSMILEConference Linkedin.com/in/lauristevens @lawscomm @SMILEConference