1. NOT PROTECTIVELY MARKED Police, Facebook & digital engagement Andrew Walker, Head of Comms & Media, Central Scotland Police Duncan McKenzie, Snr Media & Digital Comms Officer, Northern Constabulary

2. NOT PROTECTIVELY MARKED Welcome to the digital era Northern & CSP on Twitter in 2009 Northern & CSP on Twitter in 2009 Northern & CSP on Facebook in 2010 Northern & CSP on Facebook in 2010 First forces in Scotland First forces in Scotland Integrated into mainstream comms approach Integrated into mainstream comms approach Audience growth Audience growth Direct engagement Direct engagement Factual information Factual information

3. NOT PROTECTIVELY MARKED Facebook... Like!

4. NOT PROTECTIVELY MARKED Facebook... Share!

5. NOT PROTECTIVELY MARKED A different approach

6. NOT PROTECTIVELY MARKED Breaking down barriers

7. NOT PROTECTIVELY MARKED Scottish Policing and social media 90,000 current followers across Scotland 90,000 current followers across Scotland Over 55,000 Facebook “likes” Over 55,000 Facebook “likes” Over 30,000 Twitter followers Over 30,000 Twitter followers You Tube You Tube Google+ Google+

8. NOT PROTECTIVELY MARKED Mapping Social Media

9. NOT PROTECTIVELY MARKED Policing purpose Missing persons Missing persons Major inquiries – witness appeals Major inquiries – witness appeals Public information Public information Warning and informing Warning and informing Local policing priorities Local policing priorities Contact with the police Contact with the police Using modern technology Using modern technology Building engagement, trust and confidence Building engagement, trust and confidence

10. NOT PROTECTIVELY MARKED Challenges for policing Legal processes Legal processes Sensitive information Sensitive information Snowball effect Snowball effect Misinformation and speculation Misinformation and speculation Policing is a 24/7/365 business Policing is a 24/7/365 business Resourcing Resourcing Senior buy-in – making the connections Senior buy-in – making the connections

11. NOT PROTECTIVELY MARKED The future... Single police service – Shetland to Stranraer Single police service – Shetland to Stranraer National / Corporate & Local / Relevant National / Corporate & Local / Relevant Shape of corporate communications Shape of corporate communications Best model to use – devolved or centrally managed Best model to use – devolved or centrally managed Retaining followers & likes Retaining followers & likes Single approach and policy... But with flexibility Single approach and policy... But with flexibility

12. NOT PROTECTIVELY MARKED Timeline New Chief Constable New Chief Constable Local commanders Local commanders Transitional communications function Transitional communications function Jan-March 2013 – critical Jan-March 2013 – critical April 2013 – Day 1 April 2013 – Day 1 Day 2... Day 2...

13. NOT PROTECTIVELY MARKED QUESTIONS?