1. Mobile Employee Communication 5 things you need to take on-board Peter Agertoft 31 August 2010

3. Today Prompt and provoke Share experience and ideas Discussion

4. What’s the connection? Korea Exchange Bank and Novartis

5. Right now! Expectation from employees and employer – mobiles are going to play a key role in our working life

6. Right now! 45% of our waking hours engaged in media activities (uk ofcom 2010) Gen Y – 58% of their media and communications time is on a computer, mobile phone, or other handheld device – They check out your technology befor e deciding to come and work for you

7. Return to Shareholders 47 % Communication ROI report 2009/10

8. $130 $116 $83 What’s $100 invested in 2004 worth now! Communication ROI report 2009/10

9. A modern history

10. Global distribution of mobiles http://www.worldmapper.org/display.php?selected=334 http://www.itu.int/dms_pub/itu-d/opb/ind/D-IND-WTDR-2010-PDF-E.pdf

11. Convergence

12. Sharepoint 2010 in the driving seat

13. Two features…… As mobile devices become more and more PC like…. –No matter what you view from it looks good –Blogs become easier to create, view and contribute to

14. So what does that mean for employee communicators?

15. Key to success Cultural rather than technological Leadership who want to engage employees in real and tangible business issues Don’t over regulate

16. Update your strategy

17. Questions to get you started What do we know about mobile technology? Where are the gaps? How do we learn? How do we organise ourselves to exploit mobile technology? What standards do we need? What blogging policy do we need? What mobile technology can we use? What are the benefits? What ROI? How do we get the budget? Technology and processes Standards Communication team skills and knowledge Communication Team structure

18. Recent examples Global mobile –Developing interactive mobile news service for sales people Global bank –Development of interactive knowledge sharing section of new intranet - accessed via PC and mobile Global logistics –Truck safety and performance management

19. Conclusions Mobile technology creating major tipping point in employee communications Employees expect you to have it Top performing companies adopting more quickly Sharepoint 2010 setting the pace in large scale companies Employee communication strategies need to catch up

20. Enjoy the ride!!

21. Thank you and stay in touch Peter Agertoft e:peter.agertoft@simply-goodadvice.com m:+447957 357 854