Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System.

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Presentation transcript:

Rateb (Rock) Shukoor Multi-Million Dollar Direct Mail Marketing System

Sourcing Deals MethodProsCons Direct mail Best deals Super targeted Pre-sold Time consuming Complex Capital required for mail pieces and mailing list Agents Warm leads Pocket listings Takes time to identify realtor candidates and build relationships Craigslist Easy to get started Lots of junk leads Signs Easy to get started Lots of calls Economical Not legal in all counties Unqualified leads Labor intensive Internet, website Fast Easy Tons of leads Expensive Quality of leads inconsistent

Facts Multiple steps or not at all USPS delivers to 149 million addresses 15% of consumers receive a catalog 12% of consumers receive letter or post cards 98% bring in mail the day of delivery –77% sort mail immediately

Facts 38% of people check their daily 97% of people check their mailbox daily Less than 10% of the advertising are opened and read On average we get –200 TV ads per week –149 radio spots –Only 3 pieces of direct mail

Facts The recall rate –7% from radio –22% from TV ads –67% from direct mail On average you will get 20% ROI

Facts Offer something that they cannot resist and sets you apart from you competition: Guaranteed Outrageous Offer

Pre Foreclosures 7 Steps Step 1, Post card

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle

Pre Foreclosures 7 Steps Step 1, Postcard Step 2, A check for $1,000 Step 3, Aspirin Stop 4, Lifesaver Step 5, Checklist Step 6, Message in a bottle Step 7, Sand timer

Facts

Bankruptcy 5 steps Step 1, Postcard

Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Check for $1,000

Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Aspirin

Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Lifesaver

Bankruptcy 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4 Message in a bottle

The Probate 5 steps Step 1, Postcard

The Probate 5 steps Step 1, Postcard Step 2, Letter 1

The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2

The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3

The Probate 5 steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4

Vacant / Out of State Owners 5 steps Step 1, Postcard

Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow

Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow

Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3,

Vacant / Out of State Owners 5 steps Step 1, Postcard Step 2, Letter 1, yellow Step 3, Letter 2, Yellow Step 4, Letter 3 Step 5, Letter 4

Expired Listing Step 1, Postcard 1

Expired Listing Step 1, Postcard 1 Step 2, Postcard 2

Expired Listing Step 1, Postcard 1 Step 2, Postcard 2 Step 3, Postcard 3

Luxury Homes 5 Steps Step 1, Postcard

Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1

Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2

Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3

Luxury Homes 5 Steps Step 1, Postcard Step 2, Letter 1 Step 3, Letter 2 Step 4, Letter 3 Step 5, Letter 4

Yellow Letters To Homeowners

Yellow letter absentee owners

Cash Private Lenders Letter to Lenders

Cash Buyers and Lenders Letter 1 with a flyer

Generic Postcard

Postcard Sent To Junkers

Rateb (Rock) Shukoor Direct Mail Marketing RockTheInvestor.com