1. Method Sellers Used to Find Agent
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Method Sellers Used to Find Agent
Referred by (or is) a friend, neighbor or relative
40%
Used agent previously to buy or sell a home 24
Referred through employer or relocation company 5
Visited an open house and met agent
Personal contact by agent (telephone, , etc.)
Referred by another real estate agent or broker 4
Saw contact information on For Sale/Open House sign 3
Direct mail (newsletter, flyer, postcard, etc.)
Internet website
Walked into or called office and agent was on duty
Newspaper, Yellow Pages, or home book ad 2
Advertising specialty (calendar, magnet, etc.) 1
Other
Victoria's Event Productions

2. What Sellers Most Want from Agents
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
What Sellers Most Want from Agents
Help price home competitively
22%
Help find a buyer for home 21
Help seller market home to potential buyers 19
Help sell the home within specific timeframe
Help seller find ways to fix up home to sell it for more 10
Help with negotiations and dealing with buyers 5
Help with paperwork/inspections/preparing for settlement 3
Help seller see homes available to purchase 1
Other
Victoria's Event Productions

3. Most Important Factors in Choosing an Agent to Sell Home
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Most Important Factors in Choosing an Agent to Sell Home
Reputation of agent
36%
Agent is honest and trustworthy 21
Agent is friend or family member 16
Agent’s knowledge of the neighborhood 13
Agent has caring personality/good listener 6
Agent’s association with a particular firm 4
Professional designations held by agent 1
Agent’s commission *
Other 3
Victoria's Event Productions

4. Would Seller Use Agent Again or Recommend to Others?
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Would Seller Use Agent Again or Recommend to Others?
Only 24% of sellers use the same agent they used previously to buy or sell a home
Victoria's Event Productions

5. Method Used to Sell Home
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Method Used to Sell Home
2001
2003
2004
2005
2006
2007
2008
2009
Sold home using an agent or broker
79%
83%
82%
85%
84%
For-sale-by-owner (FSBO) 13 14 12 11
Sold to home buying company 1
Other 7 3 2
Victoria's Event Productions

6. Sales Price Compared to Listing Price
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Sales Price Compared to Listing Price
Less than 90%
23%
90% to 94% 21
95% to 99% 35
100% 15
101% to 110% 3
More than 110% 2
Median Sales-to-Listing Price
95%
Victoria's Event Productions

7. Incentives Offered to Attract Buyers
Keller Williams - Vision Speech Template v2_100202
12/28/2018 6:45 AM
Incentives Offered to Attract Buyers
None
58%
Home warranty policies
21%
Assistance with closing costs
18%
Credit toward remodeling or repairs 6%
Other incentives, such as a car, flat screen TV, etc. 3%
Assistance with condo association fees 1%
Other 5%
Victoria's Event Productions