LinkedIn Confidential ©2013 All Rights Reserved Transforming the way the world works April 2013.

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Presentation transcript:

LinkedIn Confidential ©2013 All Rights Reserved Transforming the way the world works April 2013

MEMBERS WORLDWIDE +2 New MEMBERS PER SECOND 23rd MOST VISITED WEBSITE GLOBALLY 200M+

Professional Public Personal

Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found

5 Be it a career or a solo business, you are your own CMO “ “ Reid Hoffman, LinkedIn founder

Insights LinkedIn Confidential ©2013 All Rights Reserved 6 “The benefit of LinkedIn for me is content. There’s lots of rich content….” Andy Lark Chief Marketing and Online Officer, Commonwealth Bank Australia

LinkedIn Confidential ©2013 All Rights Reserved 7

Insights 8

9 Content Ecosystem on LinkedIn 3 rd Party Publishers Member Content Company Content Influencer Content

Everywhere 10

Hire Engage the world’s best passive talent Sell Engage the world’s decision makers Market Engage most effectively with professionals

Leveraging LinkedIn to reach millions of professionals LinkedIn Confidential ©2013 All Rights Reserved

Leveraging LinkedIn to reach millions of professionals 13

“By leveraging LinkedIn’s data integration tools and comprehensive member insights, we’ve been able to engage with exactly the right professional audience to run a highly successful campaign to drive registrations and panel nominations” LinkedIn Confidential ©2013 All Rights Reserved Samantha Kennerley Director of Marketing & External Relations

Questions?

Transforming the way the world works.