Customer Acquisition.

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Presentation transcript:

Customer Acquisition

Customer Acquisition Short-Term Goal: 20+ customer points (1st 30 days) Acquire 5 or more qualifying customer points - Become a QTT (Qualified Team Trainer) Acquire 15 or more customer points - Become an ETL (Executive Team Leader) Long-Term Goal: 60+ customer points Allows you to maximize Compensation Plan

Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market Initially new IBOs should focus on Customer Sources 1 and 2

Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market Approach referrals and everyone else after you gain knowledge, experience and confidence

Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market

Customer Source 1: Yourself We recommend you become your own customer! Creates knowledge & belief for you in the services Teaches you the customer sign-up process Provides you all the necessary tools You set a good example

Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market

Customer Source 2 Prospects who do not become ACN Independent Business Owners Start building your team by inviting your contacts to view the ACN presentations available to you If after viewing the ACN presentation one of your prospects chooses not to become an IBO, ask them to support you by trying all of the services you are offering or at least one of the services Just imagine how many customers you can acquire over time with these sources

Keys to Success Customer Source 2 Enthusiasm Urgency Prospects who do not become ACN Independent Business Owners Keys to Success Enthusiasm Urgency Rely on your relationship Use the favor approach

FAVOR HELP TRY Customer Approach People will become your customer quicker to support you than if you try selling them on the services

Customer Sources Yourself Prospects who do not become IBOs Referrals & Everyone Else – Warm Market *Focus on this source after you gain knowledge, experience and confidence *Always ask for referrals from all of your customers

United States YBA PREFERRED TOOL CORE SERVICES – PREFERRED – LIFE OF THE CUSTOMER RESIDUALS Over $3,000 month Special Promo NON-CORE SERVICES – PREFERRED – LIFE OF THE CONTRACT RESIDUALS YBA PREFERRED TOOL

Primary Services for Qualification Your Business Assistant Digital Phone Service Local Long Distance Flash Wireless TV Service Xoom Energy

Your Business Assistant

Digital Phone Service Make calls using your high speed Internet connection Use existing telephone equipment with ACN’s Phone Adapter Unlimited international calling to more than 80 landline and mobile destinations throughout the world, included for only $24.99/month! With World Plan Plus you get unlimited calling to more than 130 landline and mobile destinations for only $15 more a month!

Local and Long Distance Traditional Landline Service Uses existing home wiring and telephone equipment – no expensive equipment to buy! Comfort and reliability of network stability Rates and package prices often lower than the competition and no contract Simple transition from current provider to ACN – no interruption in service! (if they have DSL internet make sure to separate their accounts)

Flash Wireless Flash Wireless(s) The Nationwide Sprint 4G LTE Network Choose from no contract & contract plans Bring your own device or select from a range of handsets No Contract Plans just $32, $37 and $49 per month Family plans unlimited talk/text and shared data starting at $75/month* 2 World Plans to connect internationally without per-minute charges Flash Wireless Nationwide Coverage on America’s Largest, Most Dependable Network No Contract Plans just $32, $37 and $59 per month Bring your own device or select from a range of handsets Family plans unlimited talk/text and shared data starting at $109/month* Get Wi-Fi on the go with the Hot Spot *Promotional pricing through 1/31/15

Family Plan Compensation Flash Wireless Family Plan Compensation 1 preferred customer (per account) 2 points/line up to 6 lines Commission for the life of the customer Family Plan lines may only be used by the account holder’s immediate family members or people in the same household

U.S. Television Services U.S. DIRECTV Phone Orders Preferred TV through top providers offers customers a variety of programming options, pricing and plans – all with the latest in HD and DVR equipment! DIRECTV Phone Orders Preferred DISH Network Phone Orders Only

Energy Who Do You Know In . . . California Connecticut Delaware Through the power of deregulation, ACN is putting energy services in your control with the option to choose who provides your service! * More Options * Price Certainty * Same Reliable Service Who Do You Know In . . . California Connecticut Delaware Illinois Indiana Kentucky Maine Maryland Massachusetts Michigan New Hampshire New Jersey New York Ohio Pennsylvania Rhode Island Texas Virginia

Every time you purchase an ACN service or pay your ACN bill each month, you help feed a child.

88% 84% Understand the Power of a Cause Based Mission of Americans said if given the opportunity would buy service with social benefit 88% of Americans would tell friends & family about a company with a social benefit 84%

Video Available on Your ACN Storefront

Customer Survey

Customer Acquisition Script I’m working with a company that offers services that most people use every day like Home Phone, Mobile Phone, and Gas and Electricity. However, when you use one of our services, you’re helping support a charity that focuses on feeding children in need.

Customer Acquisition Script Very simply, when you become one of my customers, a child gets fed each and every month for as long as you remain a customer. If I acquire a certain amount of customers this month, we can provide even more meals to hungry children and I’m only a couple customers away from my goal. In addition, I can show you how your service could be free when you simply refer a handful of other customers who sign up for the same service.

Customer Acquisition Script If I can offer you a service: That you are already using with the same or better quality and value that you are used to...and with the potential to receive that service for free… Can you do me a huge personal favor, help support me and this charity and become one of my customers? (wait for response)

Follow the script from your trainer Customer Survey Script Follow the script from your trainer Thoughts . . . *Words NOT to use: *Switch *Change *Sell *Save *If they are in contract you don’t need to get the details of the service. Call them back towards the end of their contract and get the information then.   *Don’t sell them right there even if you know you can save them money, just get the information. Reminder: If they don’t become a customer today there’s always tomorrow! Build your long-term customer database!

Customer Acquisition Approach Use the Customer Acquisition Script Speak with Urgency & Enthusiasm Sort Red Apples Sign Them Up Green Apples Follow the Script Brown Apples Move On

Think like Big Business & Don’t Get Emotional How to Handle Brown Apples Think like Big Business & Don’t Get Emotional Not everyone is going to say YES Don’t get upset Understand we SORT - NOT SELL SW / SW / SW NEXT “NO” today / “YES” in the future WHY people say “NO” Have Fun

Strive for 5 For IBOs & Customers U.S. and Canada Strive for 5 For IBOs & Customers When you refer 5 people who become customers of the same service, you can receive your same residential service free! This further helps our mission to feed 1 million children this year!

ACN Strive For 5 for Customers Digital Phone Local & LD Flash Wireless Refer 5 of each or a combination of ACN Digital Phone Service or Digital Phone Service Bundled with High Speed Internet Customers and your Digital Phone service can be FREE! Refer 5 ACN Local and Long Distance Customers and your Local and Long Distance service can be FREE! Refer 5 Flash Wireless Customers and your Flash Wireless can be FREE!

Strive for 5 for Customers All referring customers count towards the IBOs personal customer points and their personal residual commissions IBO receives credit for all referring customers until that customer qualifies for Strive for 5

Your Residential Gas or Residential Electric Service Can Be FREE U.S. IBOs Only Your Residential Gas or Residential Electric Service Can Be FREE

How to Order Products: ACN Direct Online Store* When signing up for service through your ACN Direct Online Store, your Business ID number will automatically carry through * Unless additional order method specified

The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers Customer Survey The RESULTS Of A TEAM Who Is Excellent At Acquiring Customers You will Earn a Higher Residual Income Your Team will Earn a Higher Residual Income Better Recruiters Because of Belief Better Trainers Ultimately More Successful

Now Go Get 60+ Points And Build Billing Revenue RESIDUAL INCOME IS THE REWARD !!!