Creating Content For The World 17th ABU Copyright Committee Meeting & Seminar 2011 Creating Content For The World Abdullah Sani Alwi Sector Head Creative Multimedia Multimedia Development Corp (MDeC)

MDeC’s VIEW OF THE CREATIVE INDUSTRIES

Creative Industry : Wide Range of Outputs TRADITIONAL ARTS & CRAFTS DIGITAL CONTENT FOR CONVERGING ENVIRONMENT Films & TV Mobile Interactive Internet/High Speed Broadband On-Line Publishing Multimedia Exhibits CREATIVE INDUSTRY ANALOGUE CONTENT FOR Films & TV Print Media DESIGN Merchandising Fashion Accessories Architecture Manufacturing Design TRADITIONAL ARTS & CRAFTS Theatre & Performing Arts Art Galleries/Museums Handicraft Sculptures MDeC’s Parameters

MSC Malaysia Status Companies by Technology Cluster as at 30 Dec 2010 Awarded Creative Multimedia 315 IHL & Incubators 115 Infotech 2,086 SSO 222 Total 2, 738 *Source : MSC Malaysia Annual Industry Report 2010 Companies involved in Creative Multimedia Content Development comprise 11% of MSC Malaysia Status Companies as at 30 Dec 2010

Types Of Creative Multimedia Companies in MSC Malaysia

STRATEGIES FOR THE DEVELOPMENT OF THE CREATIVE MULTIMEDIA INDUSTRIES

Accelerating Malaysia’s Creative Multimedia Content Industry’s Development Go Global Create the ideal environment to attract world-class creative multimedia content companies to use MSC Malaysia as a hub Creative Multimedia Content Industry Strategy Enhance Domestic Capabilities Create Value from Creative Multimedia Activities Create Local & Global Companies Catalyze a highly competitive cluster of Malaysian creative multimedia content companies that become world-class over time Lead Regional

Creative Multimedia Content Strategy 1 2 3 To focus on local IPs (or Co-Produced IPs ), local facilities and services as the basis for revenues and export generating activities, as well as for up scaling to regional and global status, for our MSC CMC companies To focus on creating an environment where investments can be secured from non-traditional sources for the development of locally produced IPs (or co-produced IPs) A focus on the whole creative multimedia value chain to reinforce the value add provided by CGI for all media sectors (e-Learning, Business Information, Training Content, TV Distribution, etc) - this means a focus on Games, Animation, Mobile Content and Film & TV as “pizza base” (toppings created at the Biz Dev Unit).

WHAT WE DO…….

Services provided by MDeC MDeC (Multimedia Development Corporation) is the one-stop developmental agency mandated with the implementation of MSC Malaysia Facilitation (Immigration, Foreign KWs, Business Advisory etc) Financial Assistance (R&D grants, certification subsidies and incentives) Technical Assistance (MAC3) Market Access & Biz Dev. (Foreign Trade Missions, Business Matchmaking, Demand-Supply Matching) Capability Improvement (R&D grants, certification subsidies and incentives) Human Capital Development (Knowledge-worker Development Institute) Facilitation: 1) Work permit processing for Foreign Knowledge Worker – 8 working days, can be done online Human Capital Development: 1) Undergraduate Program (Internship program) - provides reimbursement of RM500 per intern to companies for hosting industrial attachment for 6 months 2) Graduate Trainee Program - Incentive to MSC Malaysia status companies who hire fresh graduates; Reimburse RM500/month/trainee up to 6 months to cover the cost for training fresh graduates; Target: Fresh graduates Financial Assistance: 1) STAR grant – maximum fund of RM7.5 million for approved research projects Promotion Nurturing & Development 10

IP Creation Programs Funding , through programs, to encourage , and generate, original IP creation amongst the populace , examples IP Creation Series (Games, Animation, Mobile Content, Interactive Comics) Digital Story Telling (DST) Mentorship Programs Community Programs (User-Generated Content)

Market Access /Demand Generation To market (and open up markets) for Made in Malaysia content and applications through activating domestic, regional & global platforms at Trade events , including subsidizing companies to participate and showcase their products

STRATEGIC ALIANCES Our Strategic Partners UK USA Korea France Japan BUSAN CNC Rome LA KOCCA KOTRA Qatar Thailand AFCI Africa Singapore Media Corp Indonesia South America Australia

Other Stakeholders In Malaysia

Infrastructure Support Support the setting up of a zone integrating competency development with a clustering strategy dedicated to Provision of centralized facilities (rendering, digital intermediate, HD, studio, etc) Clustering of Creative companies and Institutions of Higher Learning International Companies

Funds Available Creative Funds In Malaysia E-Content Funds Bumiputra Content Initiative 2 Co-Production Funds National Savings Bank – Creative Loan

Funding Programs # 1 NCDG ( Networked Content Development Grant ) 2 Fund Program Scope Ministry / Agency Type 1 NCDG ( Networked Content Development Grant ) Funding for development of Mobile Content focusing on information based content, entertainment, e-commerce and education. SKMM ( MICC ) Grant 2 ICON Fund Fund to catalyze online content under the Integrated Content Committee for High Speed Broadband MDeC ( MOSTI ) 3 MAC 3 Co-Production Fund Conditional grant to fund Malaysian participation in international co-productions for animation and games. Funding focused on talent, hardware and software acquisition, Conditional Grant 4 BSN Creative Industry Fund Conventional low interest loans to develop the creative industries. Bank Simpanan Nasional Loan 5 Malaysia Debt Ventures Bhd Financier and development facilitator for ICT, Biotech, Green tech and other emerging technology MDV 6 MAVCAP Largest venture capital company with investments in the ICT sector and other high-growth industry VC

Monitor & Manage the Industry’s Building Blocks SME / Incubation IP Protection Policies Licensing/Merchandising Business Pitching/marketing Development of the Creative Multimedia Content Industry Funding & Incentives Infrastructure Support Business ventures Co-production Advisory role on IP Creation/Monetisation/Protection Exploration of Co-Production To maximize market access/business development To provide strategic alliances/business ventures/ eco-system enhancement Train knowledge workers and to provide world class workforce To be a referral source on funding and financial support Provide infrastructure and facilities (MaC3 & Innovation Centre) Advise on legal compliance and rights management Production Management Workshop Licensing & merchandising programme Training on Business Pitching and marketing/ communications skills Market Access / Demand Generation Skills Development & Talent Pool

We bring into MSC Malaysia the creative companies involved in the value chain Origination & Creation Processing & Aggregation Packaging & Repurposing Delivery to End Users Enterprises involved in processes by which creative material and IP are created Enterprises involved in processes and technologies that adds value to content created through post-production, digital enhancements, aggregation, etc Enterprises involved in “packaging” or repurposing content for commercialisation purposes and/or to enhance their value for specific media utilisation Enterprises involved in processes and technologies that link content creators with media operators and end users (distribution channels)

Our companies supply content to the sectors that demand them E- Learning Wireless Apps Planning & Design Broadband/Internet Cinema & TV Games Development Govt Services

Conclusion MSC Malaysia and MDeC focuses on Creative Digital Content as the key economic sector. Intellectual Property and Services define the outputs of our companies. Technology plays an important role in this industry. In addition to creative ideas, technology plays a critical role in reducing complexity and cost. For MALAYSIA to succeed in Creative Digital Content, focus has to be given in developing:- Ideas Talent Content of Global Quality Strong Commercial Links in the Content Industries. Bear in mind that initiatives related to Creative Content will take TIME.

Thank You asanialwi sanialwi http://www.mscmalaysia.my sanialwi@mdec.com.my http://www.mscmalaysia.my