1. UNCTAD Classification – CREATIVE INDUSTRIES/CREATIVE ECONOMY
HERITAGE
ARTS
MEDIA
FUNCTIONAL CREATIONS
A) Traditional Cultural Expressions
Arts and Crafts
Festivals
Celebrations
A) Visual Arts
Painting
Sculpture
Antiques
Photograph y etc
A) Publishing and Printed media
Books
Newspapers
Press and other publications
B) Audio- visuals
Film
T.V
Radio broadcasting
A) Design
Interior
Graphic
Fashion
Jewellery
Toys

2. HERITAGE ARTS MEDIA B) Cultural Sites Historical monuments Museums
FUNCTIONAL CREATIONS
B) Cultural Sites
Historical monuments
Museums
Libraries
Archives etc
B) Performing Arts
Live music
Theatre
Dance
Opera
Puppetry
Circus etc
C) New Media
Digitized content
Software
Video games
Animations etc
B) Creative services
Architecture
Advertising
Creative R&D
Cultural services
Digital services etc
Source: UNCTAD Creative Economy Report 2008

3. COMMENTS (UNCTAD Creative Economy Report 2008 )
4 areas critical to generate diversified and competitive creative goods and services for trade and development gains which many developing countries lack are:
1. The Know-how
2. Investment
3. Business
4. Marketing

4. A) At the National level
CHALLENGES FACING MOST DEVELOPING COUNTRIES IN DEVELOPING THE CREATIVE INDUSTRY
A) At the National level
The need to upgrade quality at the various stages of the value chain (creation, production, marketing and distribution, consumption) of creative production.
Promote inter-ministerial action.
Reinforce competition policies.
Encouraging financing schemes to support independent micro & small creative entrepreneurs.
Attract joint ventures and co-productions.
Promote public – private partnerships.
Increase awareness about intellectual property rights and reinforce domestic collecting systems.
Improve mechanisms for accessing advanced technologies including ICT.

5. B) At the International level
Market access
Non – competitive business practices due to the oligopolistic market structure
The concentration of market channels and distribution networks in few major markets
Limited access to funds from regional and multilateral creditors to the creative sector.
Technological exclusion, which undermines the competitiveness of developing countries
RECOMMENDATION
Each country should identify the creative industry with its best competitive advantage in the global market.