Oracle Open World 2014 EPM on Exalytics FIAT CHRYSLER AUTOMOBILES experience

Agenda The Group The Product The Process Information Systems ICT Challenges Project Challenges Project timeline Business Case & results The roadmap

Fiat Chrysler Automobiles – Group key figures* 159 3.394 1 16 Plants Net revenue (€Mio) Group Commercial Brands 150 3.362 4 78 Countries (€Mio) for R&D investments Regions R&D centers 225.587 86.816 Employees (€Mio) Revenues *@31/12/2013 .

The Group - Regions NAFTA EMEA APAC LATAM

The Group - Brands

The Product - Dimensional model Brand: Fiat Model: Freemont Version: 2.0 Multijet II 16v 140 CV Serie: 1 Options: DVD, radio,… Trim Level: Urban Motorization: Diesel Powertrain: 2.0 cc 140CV APPLICATION PERIMETER Brand: 8 Models: 70 Version/Serie: 5000 Options: 3000 Trim Level: 60 Motorization: 8 Powertrain: 50

Integration from Dealer Frtont-end to Financial Systems The Process - Major improvement for finance analysis - from wholesale reporting to retail analysis Dealer Channels Direct Channels T0 + xx T0 Statutory Commercial control Integration from Dealer Frtont-end to Financial Systems Dealer Fleet Rent a Car Employee Retail Government Fleet Rent a Car Employee Retail

The process - Major improvement for integration Marketing, Sales and Finance

Information Systems - ICT Challenges Technological upgrade Technological upgrade from Oracle Financial Analyzer / Oracle Express for obsolescence Process integration Process integration across countries and business functions Rolling forecast capabilities Performance More details, less time = more analysis capabilities User Interface Easy to use data entry forms. Reduce manual activities on excel spreadsheets and rolling forecast capabilities Reporting Commercial Reporting views: product dimensional model extension User free reporting capabilities (web and excel) Application integration new and used vehicle business, pricing and incentives simulations, spare parts and warranty control. Usability accuracy simplification, flexibility 9 9

Information Systems - Project Challenges Technological upgrade Technological upgrade from Oracle Financial Analyzer / Oracle Express for obsolescence Process integration Process integration across countries and business functions Rolling forecast capabilities Performance User Interface Easy to use data entry forms. Reduce manual activities on excel spreadsheets and rolling forecast capabilities More details, less time = more analysis capabilities Commercial Reporting views: product dimensional model extension User free reporting capabilities (web and excel) Reporting Application integration new and used vehicle business, pricing and incentives simulations, spare parts and warranty control. Usability accuracy simplification, flexibility 10 10

Project Challenge – EPM Technological upgrade 11 11

Project Challenges - Performance Technological upgrade Process integration Technological upgrade from Oracle Financial Analyzer / Oracle Express for obsolescence Process integration across countries and business functions Rolling forecast capabilities Performance User Interface Easy to use data entry forms. Reduce manual activities on excel spreadsheets and rolling forecast capabilities More details, less time = more analysis capabilities Commercial Reporting views: product dimensional model extension User free reporting capabilities (web and excel) Reporting Application integration new and used vehicle business, pricing and incentives simulations, spare parts and warranty control. Usability accuracy simplification, flexibility 12 12

Project Challenge: Infrastracture ODI PLANNING ESSBASE OBIEE ODS LEGACY C-level Server consolidation 9 server wintel to 2 EXALYTICS System Management Model TCO and application management simplification Contractual Negotiation New Service Level TCO COST REDUCTION

EPM Technological upgrade: Project Timeline 2012 2013 Set ORACLE OPEN WORLD EXALYTICS certified on HYPERION Planning Nov EXALYTICS POC with ORACLE Apr Business Case approval May SOURCING HW and Licenses Jun HW delivered on June 21 Jul HW installed In Data Center on July 15 Aug GO LIVE AUG 26 on all the applications and users 1 month implementation Release upgrade Applications migration Release upgrade da 11.1.2.1 a 11.1.2.2 SR management Change Management Jan Business Case definition start With the participation of ORACLE Insight The Project has respected the Timeframe and the Economical Targets with the help of:

Business case - highlights Benefits Reduced Budget cycletimes Reduced Data Consolidation times Reduced Reports Availability times Productivity Benefits Improved Productivity of: Planning and Reporting IT Staff Application Users Operational Benefits Running maintenance Evolutionary maintenance Infrastructure TCO Benefits Improved Cost Figures due to Consolidation: Computing Storage

Business Case results – Timing and economics INVESTIMENT - Pay Back period: 1 Year TCO - Cost Reduction:15% IMPLEMENTATION TIME - 50% less than planned

Business Case results – Customer satisfaction USERS Calculation time reduction: 65%: Overlapping calculatios time improvement: 100% BACK-END (consolidation): Elaboration time reduction: 65% Consolidation time reduction: 50% FUNCTIONALITIES: EXALYTICS implementation has enabled: Possibility to perform «what-if analysis» thanks to calculation time reduction Possibility to ultilize BI Mobile, for managerial dashboard (C-level)

The Roadmap: Landscape Group Reporting Layer E N L A reporting peremiter E N L A reporting peremiter E N L A reporting peremiter E N L A reporting peremiter Reporting Layer by Region Consolidation Layer E N L A Planning Layer DataWarehouse Layer Accounting Layer Legacy System … Legacy System … Legacy System … Legacy System …

The Roadmap: Global Reporting Systems on Oracle OBIEE Group Reporting Layer E N L A reporting peremiter E N L A reporting peremiter E N L A reporting peremiter E N L A reporting peremiter Reporting Layer by Region ESSBASE Consolidation Layer FINANCIAL MANAGEMENT E N L A FDQM Analyzing Layer HYPERION PLANNING / ESSBASE DataWarehouse Layer Accounting Document Layer Legacy System … Legacy System … Legacy System … Legacy System …

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Project Challenge - Performance Planning and Simulation: The level of detail required in the planning stage makes the process simulation very complex and time consuming (i.e: a complex Forecast takes 2 days for a complete cycle). The calculations complexity and the level of details force users to restrict the simulation and calculation time of the what-if scenarios Reporting Environment: The back office activities to consolidate and publish data of all the markets on the reporting environment takes more than a day with a big impact on the availability of data for the executives. In addition some dashboard don’t meet the performance requirements expected Flexibility and speed of reaction are essential requirements Analisi dei costi e profittabilità materie prime e approvvigionamenti su conto economico Esempi di misure di analisi, quantita e costi (KPI,