Moldavian experience in promoting rural tourism projects Marina Miron Moscow, ADTM Association of Tourism Development in Moldova Asociaţia de Dezvoltare a Turismului în Moldova

Moldova a new destination for regional tourism  More than 300 protected areas  Old Chisinau has approx architectural monuments  5-7 international festivals and competitions in Chisinau  large national cultural events  11 professional theaters, 76 amateur theaters, 3918 amateur artistic groups  25 centers for crafts, craftsmen 2458  5 national tourist routes  7 trails on "Wine Road"

7 Reasons for new projects in tourism in the Moldova The institutional framework is favorable for the development of the tourism Sustained promotion of investment in the sector Moldova has an open international collaboration Travel companies are dynamic Moldova has major tourist attractions New development opportunities in the accommodation Positive developments in the domestic and inbound tourism market

The Cooperation Platform: Government, LPA, Civil society Heritage Restoration and conservation of monuments Good capitalization of the monuments protected areas Developing Intercultural Dialogue Providing access to professional art values Support and use of folk art and crafts

The Cooperation Platform: Government, LPA, Civil society Tourism Promoting tourism destinations Arrangement of the tourist routes Cooperation with local authorities in rural tourism Attracting investments and pilot projects in tourism

The Cooperation Platform: Government, LPA, Civil society Promotion  Promotion of Moldova as a tourist destination  Stimulation of bilateral cooperation agreements in tourism  Promotional material about cultural and tourism values  Organization International cultural actions in other countries  Collaboration for Regional / European integration  Exchange of experience...

National programs for tourism support National Fund for Regional Development National Environmental Fund

European programs for tourism support Joint Operational Programme Ro-Ua-Mo SEE Transnational Cooperation Programme Cooperation Programme in the Black Sea Basin Eastern Partnership

Best practice models

Relevant activities: Inventory of tourism resources Develop representative tourist routes Tourism Development Strategy Hincesti Elaboration of Travel Guide Arranging Centre to promote tourism Exchange of experience Eco-Rural Tourism in the Lăpușna forest

Relevant activities: Elaboration of Strategic Investment Framework Feasibility studies for 10 rural tourist complexes Arranging land into 10 rural tourist locations Development Strategies for 8 Investment rural places Active promotion on TV, radio, newspapers Organizing 2 forums and 2 Trade fairs investment Exchange of experience Develop the investment capacities in the tourist area Hânceşti-Leuşeni

Model: Development sites for accommodation / catering 12

Model: Leisure Resorts Development 13

Model: Tourism Landscaping National heritage objects 14

Tourism project for local authorities

Rehabilitation of medieval Voievod Court L ă puşna for touristic visits (HistoryTour) Relevant activities: Training and exchange of experience in rural tourism Study visits to representative rural tourist attractions in Romania, Ukraine, Moldova Historical study about L ă pușna medieval town Rehabilitation of medieval court in village Lapusna for touristical activities Creating and promoting the historical route “The road of medieval villagies”.

Black Sea Network for Sustainable Tourism – Strategies for joint tourism marketing and development in the Black Sea region Relevant activities:  Development of Joint Markeing Strategy for cross-border joint promotion of partner countries’ Tour products. -Moldova, Ukraine, Bulgaria - Cross-border cooperation in Wine/ Rural tourism -Georgia, Turkey - Cross-border cooperation in Wine, Adventure and Eco tourism  Feasibility studies for new cross-border tour products  Trainings/workshops in Sustainable tourism development strategy through PPP  IT portal/web-site creation and continuous content development  Info Data base: marketing strategies, tourist destinations, trends, news, festivals etc.

Sustainable Transport and Tourism along the Danube (TRANSDANUBE) Relevant activities:  Feasibility study for the MDA destination  Support pilot actions to encourage investment  Develop / promote of special tourist routes  Manuals and thematical study elaboration for MDA tourist aria  Improving information points for tourists in the MDA  Workshops, increase capacity, experience exchange  Promotion of sustainable mobility in the Danube region as a European brand + development marketing tools and other measures etc.

Promo materials for rural tourism destinations

Association of Tourism Development in Moldova Asociaţia de Dezvoltare a Turismului în Moldova Tourism project management Business planning Investment plans Market studies, marketing plans Feasibility studies for tourist locations Quality Management Systems Restructuring Tourism companies & Hotels ATDM is member of NCP and Consultative Council member beside Tourism Authority in Moldova

Thank you for the attention! ; ADTM Association of Tourism Development in Moldova Asociaţia de Dezvoltare a Turismului în Moldova