1. EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS July 3, 2012 WORKSHOP HOTEL U SKANZENU MODRÁ Jindřich Ondruš Deputy Governor of the Zlín Region 01

2. EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS To utilize the legacy of Saints Cyril and Methodius and create a network of regions, cities, educational and research institutes that interconnect historically important places of pilgrimage, so that our common cultural heritage would increase competitiveness and attractiveness of our regions. Certification of the European Cultural Route of Saints Cyril and Methodius within the framework of the programme “Cultural Routes of the Council of Europe” AIM: 02

3.  to present the idea of implementing the European Cultural Route of Saints Cyril and Methodius WHAT DO WE WANT TO ACHIEVE?  to find relevant partners for preparing and implementing the European Cultural Route of Saints Cyril and Methodius  to commence the necessary steps for initiating mutual cooperation 03 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

4. PROJECT AIM IN ACCORDANCE WITH THE CERTIFICATION CRITERIA:  has a European theme and stipulates engagement of relevant foreign partners  defines aims and their fulfillment within the framework of five areas  Cooperation in research and development  Enhancement of the memory, history and European heritage  Cultural and educational exchanges of young Europeans  Contemporary cultural and artistic practice  Cultural tourism and sustainable cultural development  defines the management structure  defines possible funding sources The aim of the European Cultural Route of Saints Cyril and Methodius will be prepared for implementing objectives within the framework of individual areas, in order to draw from subsidies as a part of the EU Cohesion Policy for 2014-2020. WHAT HAS ALREADY BEEN PREPARED? 04 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

5. - MANAGEMENT STRUCTURE 11

6. EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS 12 General Meeting of partner regions Steering Committee Working Committee Cooperation in Research and Development National Working Groups Involved Partners Working Committee Enhancement of the memory, history and European heritage National Working Groups Involved Partners Working Committee Cultural and Educational exchanges of young Europeans National Working Groups Involved Partners Working Committee Contemporary cultural and artistic practice National Working Groups Involved Partners Working Committee Cultural tourism and sustainable cultural development National Working Groups Involved Partners Publicity and Marketing MANAGEMENT STRUCTURE MANAGEMENT STRUCTURE(a)

7.  GENERAL MEETING OF PARTNER REGIONS Role:Controlling fulfillment of project aims, course of project implementation. Membership:Will be formed of all partners from individual regions taking part in the project.  STEERING COMMITTEE (FOR COORDINATION AND MANAGEMENT) Role: Coordination of project implementation as a whole. All decisions concerning content, process, outcomes and results of the project will be accepted by the SC. Membership:Leaders in individual areas will form the SC.  WORKING COMMITTEES FOR AREAS 1-5 Role: Coordination of areas on a transnational level Membership:Will be comprised of partners participating in managing the given areas on a translational level including communication and cooperation with stakeholders. A lead partner of the working committee will be selected from amongst partners in the given working committee.  WORKING GROUPS FOR AREAS 1-5 Role: Managing activities on a national level based on area Membership:National partners participating in implementing activities within the given area including communication and cooperation with stakeholders. The lead partner of the work group will coordinate activities of the given area and will be a member of the working committee. 13 MANAGEMENT STRUCTURE EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS (b)

8. PUBLICITY AND MARKETING  Sharing results of the project with as wide a public circle as possible (technical public, educators and others). Effort to cooperate with important European institutes leading to further development of the cultural route, attaining certification within the framework of the program European Cultural Routes of the Council of Europe.  Providing fast and effective internal communication amongst partners (exclusive place on a Website, video conferences) and wide-ranging external promotion of project outcomes and results (Website, newsletters, conferences, publicity, trade fairs). External promotion will help utilize the results and assure long-term sustainability of the network and its transnational activities. LEADER: East-Moravian Tourist Authority Zlín PARTNERS: institutes engaged in project implementation ? 14 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

9. YEARMILESTONE EXPECTED IMPLEMENTATION PERIOD 2012Memorandum on Mutual CooperationTo September 30 2013 Common meeting on specification of concrete steps June/July Implementation of project activitiesJuly and further 2015 Certification of the Cultural Route of Saints Cyril and Methodius December CONCLUSIONS OF CONFERENCE  WE ARE SEARCHING FOR PARTNERS for engagement in the project European Cultural Route of Saints Cyril and Methodius. SCHEDULE OF FURTHER STEPS 15 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

10. CONTACT PERSON MARTIN PETERKA Regional Authority of the Zlín Region Strategic Development Department tř. Tomáše Bati 21, 761 90 Zlín Czech Republic tel.: +420 577 043 416 e-mail: martin.peterka@kr-zlinsky.cz martin.peterka@kr-zlinsky.cz 15 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

11. WHAT CAN WE DO TO INITIATE COOPERATION?  Prepare a pilot project application within the framework of the Programme Culture 2007-2013.  Area of Intervention: 1.2 Short-term Cooperation Projects.  The Call for Project Proposals ends on October 3, 2012. Specific aims of the programme  Promotion of transnational mobility of cultural actors  Support of the transnational circulation of works, and cultural and art products  Cultural tourism and sustainable cultural development Prerequisites  Cooperation of at least 3 subjects from 3 different countries  The subsidy represents a max. of 50% of project costs 16 EUROPEAN CULTURAL ROUTE OF SAINTS CYRIL AND METHODIUS

12. Thank you for your attention. Jindřich Ondruš Deputy Governor of the Zlín Region jindrich.ondrus@kr-zlinsky.cz 17