1. Maritime Tourism Resources Development and Management in Jeju Assistant Professor Dept. of Tourism Management Jeju National University Ounjoung Park

2. Contents Order Rising Demand for Maritime Tourism Trends of World Maritime Tourism Trends of Domestic Maritime Tourism Domestic Maritime Tourism Resources Development Plan for Domestic Maritime Tourism Resources Management Issues Facing Jeju Strategies for Jeju Maritime Tourism

3. Rising Demand for Maritime Tourism Life style change: Well-being for life, 5 days a week working culture Diversified forms of maritime leisure activities  maximize the usage of coastline space Recognized as a convergence business to generate new income for fisheries The reestablished Ministry of Oceans and Fisheries in 2013

4. Trends of World Maritime Tourism AmericaAsia/PacificEuropeOthers 200224%20%51%5% 201220%31%42%7% Shift of World Tourism Demand World Tourism Barometer(UNWTO) Marine Tourism: 50% of the total tourism market !! Asian Wave in Maritime Tourism Development China: Qingdao, Xiaman, Sanya Taiwan: Super yacht production ranked 6 th Expansion of Asia Cruise Market Europe & America: 94% (‘00)  82%(‘12) Cruise Tourists to Asia: 800,000 (‘12)  1,000,000 (‘15)

5. Trends of Domestic Maritime Tourism Div.‘05‘06‘07‘08‘09‘10‘11‘12‘13 Cruise Ship4067668897145144226414 Passengers (10,000 pax) 3.03.33.76.97.717.415.328.280 Increased demand: 26 times Average length of stay: Less than 1night Increasing Trend of Inbound Cruise Tourists Cruise Tourists Visiting Jeju (‘13) 386,000pax  (‘18) 1,500,000pax, 288% ↑ Spent an average of $490 per pax in 2012 China being a major source of demand (70%)

6. Domestic Maritime Tourism Resources (2013) ResourcesJejuKangwonChunnamKyungnam CulturalFestival10162723 Village7143020 NaturalBeach/walkway19 / 8103 / 765 /1228 / 13 Reserve34188 Scenic place4151614 FacilityExhibition26207 Sports23582080 Camping site6785 Souvenir/Food12879 Terminal/Dock1441318 Recreation park311224 Total100263248249 Ministry of Oceans and Fisheries Korea (2013)

7. Development Plan for Domestic Maritime Tourism Resources Metropolitan Recreational West Coast Cultural + Ecomarine (convergence Model) Archipelago Island-Coastal-Fishing (Stay-over Tourism) Jeju Coexistence of Culture & Nature (International Destination) Hallyeohaesang Marine Leisure Sports Southeast Coast Waterfront Culture (Marine Entertainment) East Coast Marine based Healing Ministry of Oceans and Fisheries (2013)

8. Management Issues Facing Jeju Need competitiveness to be successful in global/domestic maritime tourism markets Low awareness as a maritime tourism destination Less developed cultural maritime tourism resources Lack of harbor and maritime infrastructures for the development of the cruise and yacht industry Lack of integrative policy /legislation for the maritime tourism development projects Lack of educational program for maritime tourism professionals

9. Based on the cruise and marina industries Develop high value-added maritime tourism products Develop new maritime tourism contents by Integrating cultural resources, recreational facilities and leisure sports. Strategies for Jeju Maritime Tourism Strategies for Jeju Maritime Tourism

10. Infrastructure - Build marina harbor for yacht and recreational boat considering hurricane impacts - Build international cruise terminals to be the leading cruise ship stopover in Asia - Construct a marina village to experience authentic local culture (i.e. shopping, restaurant, accommodation, and leisure sports) - Establish information system (i.e. e-navigation, info. center) for cruise and marina tourists Strategies for Jeju Marine Tourism (Cont’d)

11. Cooperative International Networking - Develop yacht routes among Northeast Asian countries - Hold international marine events to promote Jeju and attract more investments (i.e. Coastal & Marine Tourism Congress, ICOMIA World Marina Conference) Strategies for Jeju Marine Tourism (Cont’d)

12. Marketing - Branding ‘Olleh Trail’, a walkway along the beach coasts - Create storytelling in marketing Olleh based on the local legends, old stories, and tales - Increase awareness of Jeju as a world destination for marine tourism as well as natural heritage and leisure sports. Strategies for Jeju Marine Tourism (Cont’d)

13. Develop new maritime tourism contents - Nominate Jeju Haenyeo, women divers of Jeju, as a candidate for the UNESCO Intangible Cultural Heritage - Create a multicultural space at the Haeyeo Museum for the education, experience, and tourism functions. - Globally promote “Haenyeo Festival” and develop its programs (3days on Oct.) Strategies for Jeju Marine Tourism (Cont’d)

14. Develop new marine tourism contents - Develop new concepts for the yacht tour program: Haenyeo Yacht Tour, Marine Animal Protection Yacht Tour Strategies for Jeju Marine Tourism (Cont’d)

15. Legislation - Integrate policies and legislations related to maritime tourism - Release regulations to attract private investments and provide better financial supports - Establish education programs and facilities to provide professional services for the maritime tourists Strategies for Jeju Marine Tourism (Cont’d)

16. Thank You!