1. Living cultures United by the unique
Elin Priks
NGO Setomaa Tourism
Chairman

2. About the project
Estonian-Latvian programme is funded under the goal of the European Territorial Cooperation, better known as Interreg
Project aim is to strengthen cooperation between small ethno- cultural regions in Estonia and Latvia recognized by Unesco
Development and promotion of small ethno-cultural regions as tourism destinations «UNESCO-tourism»

7. The aim is to develop and promote
Including:
creation of the tourism routes and packages
style books and visuals
joint marketing, communication, publications using Unesco value
seminars, workshops and study trips for tourism service providers
4 regions joint workshops in route and tour package development
exchange of experience and cooperation
create/improve visitor’s websites
a practical handbook about using cultural heritage in tourism
practical travel guides

8. common national costume and traditional holidays handbooks
participation in tourism fairs
press and fam trips in regions
investments to 8 tourism sites

9. Promotion of local food
unique and different
local growing and production
strong travel argument
open cafe days in 4 regions
food workshops
common cooking classes
experience exchange
better communication and cooperation

10. The goal for common tourism routes
Better overview, easy to understand
for domestic and foreign visitors
for the travel professionals
binds entrepreneurs and attractions, cooperation

11. Tourism route Seto village belt
~ 120 km
50 sites and places to visit
includes attractions from Petchory
kylavyy-route
Google map

12. Kihnu travel wheel
~ 30 objects- museum, culture and nature objects, memorials
food providers

13. The Liv Coastline is inviting you!
55 objects- coastline villages, museums and collections, churches, lighthouses, nature park and nature trails
food and accommodation providers

14. To the Suiti land
~ 35 objects – craftsmen, workshops, bakeries, farms, cultural and historical objects, museums, castle and churches
food and accommodation providers

15. Results better awareness of heritage tourism
better visibility and marketing materials
growth in visitors
growth in accomodation numbers
new target groups/destinations
more local tourism service providers
even standards and offers
better cooperation
new/value added sites

16. Elin Priks elin@setomaa.ee +372 56220903 www.visitsetomaa.ee
Thank you!
Elin Priks