CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE COUNTRY University of Zagreb Faculty of Geodesy Department of Cartography Zagreb, Croatia Robert Župan 10 th Annual International Conference on Tourism 9-12 June 2014, Athens, Greece Athens Institute for Education and Research

THE ADRIATIC COAST — "Heaven on Earth" — preserved ecological corner of the modern world —

Geographical Position And Location Natural And Geographical Features Croatia is situated on the cross–roads between Central Europe and the Mediterranean — 1185 islands — coastline of 4,058 km — mainland coast of 1777 km 783 km — largest island are Krk and Cres

Relief — a considerable part of Croatia lies at an altitude of over 500 m, but there are no mountains higher than 2000 m

Rivers — Sava — Drava — Danube — Mirna — Rasa — Zrmanja — Krka — Vrana — Plitvice — Red and Blue — Prokljan — Peruca and Lakes

Culture And Religion — belonging to the Middle– European and Mediterranean cultural and civilisation circle and tradition — Porec, Rovinj, Pula, Zadar, Sibenik, Hvar, Korcula and Ston, with Split (Diocletian's Palace) and Dubrovnik representing a part of the world cultural heritage under UNESCO protection — Croats are overwhelmingly Roman Catholic

CROATIAN TOURISM TODAY Attractions Tourist infrastructure The existing accommodation infrastructure General infrastructure and availability Products Human Resources Demand Effects Analysis of the competitive position Key issues and limitations of Croatian tourism

CROATIAN TOURISM POLICY TO Document by Croatian Government (in April 2013) Vision – Croatia is a tourist destination, creating new jobs, sustainable management, fostering a culture of quality and customer care, hospitality, security and uniqueness of authentic content and experience becomes recognizable oi competitive destination in the international tourism market. Mission - Croatian Ministry of Tourism creates preconditions for competitiveness total Croatian tourism sector develop a comprehensive and high-quality tourism Deals on the principles of sustainability and efficient market promotion Croatian tourism, and therefore the Croatian entirely.

DOMINANT PRODUCTS Sun and sea Marine tourism (yachting / cruising) Business tourism Cultural tourism

THE OPPORTUNITIES FOR DEVELOPMENT OF cultural heritage eight national parks islands museums exhibitions and concerts theatres cycling horseback riding nautics climbing diving sport fishing rafting speleology naturism whitewater kayaking adventure racing canoeing flying

Source: Evaluation of the Tourism Institute on the basis of research results Consumption of Foreign Tourists in Croatia and Tourist Activity the local population, Croatian National Bank, Central Bureau of Statistics and the Tourism Institute.

CRITICS Too focused on the legal and regulatory affairs harmonization with other sectors The policy does not need to replace the term strategies (the way to fulfill the tasks which it sets national policy, and its goals, and they can not replace their contents, and can not be confused with policy strategy.) It is not clear how long the task of the state is going, and where it ends and begins the task of each economic entity Elaboration of tourism policy is often given to foreigners or foreign companies to develop Basically we translate documents from around the world where it is mentioned some themes like elite tourism or sustainable tourism, etc. depending on what the current or daily politics.

CROATIAN TOURISM POLICY AS A SOURCE COUNTRY

WHAT CROATIAN TOURIST AGENCIES OFFERS Mediteranian Crusing European countries Short School travels Congress tourism Most offten offers outside Europe are for: Tunisia, Turkey, Egypt and Cyprus

CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE COUNTRY University of Zagreb Faculty of Geodesy Department of Cartography Zagreb, Croatia Robert Župan 10 th Annual International Conference on Tourism 9-12 June 2014, Athens, Greece Roundtable Athens Institute for Education and Research Thank you for your attention! Questions?