Presentation on theme: "Unit 7 The European Travel Market"— Presentation transcript:
1 Unit 7 The European Travel Market Understand the factors determining the appeal of leisure destinations in theEuropean travel market
2 ConnectorMake a list of four European destinations such as Cities, Winter Sports and Seaside resorts. Why would you like to visit, and what appeals to you?
3 Big pictureYou will understand what factors contribute to the appeal of destinations and appreciate the diversity of tourism products on offer in Europe.
4 Outcomes You will all be able to complete P2 Most will be able to complete M1Some will be able to complete D1
5 Factors of appealConsider the factors that make a destination appealing to tourists and what makes tourists want to visit the particular destination.How many factors of appeal can you think of that makes a destination appeal to tourists?
6 AccessibilityIt is possible to access any destination, but if it takes a long time to get there or many changes are involved the destination will not be appealing to tourists unless other key factors exist.How many methods of transport can you think of to get to Paris from London?Journey time/ transfer time to the resort
7 Cont…Continental Europe is very accessible for British people wanting to enjoy a short holiday, a visit to friends and relatives or a business trip.Air travel is the most popular way for British people to travel to destinations within Europe.
8 Geographical features An areas topography can play an important part in its appeal to tourists. Europe has a wide variety of geographical features that are appealing to tourists:OceansSeas
9 Cont… Coastline Mountain ranges Inland waterways and rivers Lakes A destinations climate has a direct influence on its appeal to visitors.Precipitation and temperature
18 France What do we already know about France? Everyone is to say ONE thing!Now lets watch this video
19 ActivityRead the extract underlining where you see information on the appeal of the destinations.Then answer the questions!
20 Extension Answer the following questions! Word document with extra questions for differentiation
21 M1 Explain how the different factors of leisure destinations appeal to differenttypes of customers visiting the Europeantravel market.
22 What to do… M1 naturally progresses from P2 Use these guidelines and example to help you complete M1.
23 D1 Give detailed and realistic recommendations how a European destination could increase its appeal fordifferent types of customers.
24 What to do…You must choose one of the destinations that you have examined in P2 and M1.You should recommend how the destination could appeal to a different type of customer than it does currently, therefore increasing it’s overall appeal.