1. Tourism WG Meeting: Innovative business models for smart destinations
June , Brussels

2. Background
Coastal areas and islands of the Mediterranean are tourism-based economies with important natural and cultural assets. However, they are faced with common challenges:
lack of coordinated policies, methods and tools adjusted to their specific needs to support a sustainable economic development
ineffective protection of natural and cultural heritage
insufficient measures to tackle effects of climate change

3. BLUEMED
BLUEMED - Plan/test/coordinate Underwater Museums, Diving Parks and Knowledge Awareness Centres in order to support sustainable and responsible tourism development and promote Blue growth in coastal areas and islands of the Mediterranean Program: Interreg Mediterranean Lead beneficiary: Region Thessaly, Greece Duration: 11/2016 – 10/2019 Budget: € ,00 (DUNEA buget € ,00)

4. BLUEMED
BLUEMED aims to support competent government authorities develop strategies, plans and policies for local coastal and island economies in the Mediterranean region in adopting a sustainable and responsible model for tourism development.
Main objective: valorisation and protection of underwater natural and cultural heritage in accordance with UNESCO 2001, the raising of public awareness and tourism attractiveness.

5. BLUEMED associated partners
BLUEMED partners
BLUEMED associated partners
Region of Thessaly - Regional Development Fund, Greece
Ministry of Culture and Sports , Greece
Atlantis Consulting Sa, Greece
University of Patras, Greece
Reginal Development Agency Dunea, Croatia
Faculty of Electrical Engineering and Computing Zagreb, Croatia
Fundation University Enterprise of the Region of Murcia, Spain
University of Calabria, Italy
Ministry of Cultural Heritage and Activities and Tourism, Italy
University of Cyprus, Cyprus
Province of Crotone - Marine Protected Area "CAPO RIZUTTO, Italy
Superintendence of Archaeology, Fine Arts and Landscape for the Naples Metro Area, Italy
Municipality of Pylos- Nestor, Greece
National Museum of Underwater Archaeology ARQA, Spain

6. BLUEMED
knowledge transfer
testing
research

7. Results so far:
State-of-the-art analysis of marine protected areas, underwater museums and diving parks
Assessment of strategies, plans and policies related to National Legal Frameworks for underwater museums and diving parks
Guidelines for marine ecosystem’s sustainability and minimum impact of activities
Design and development of augmented diving services and technological solutions for Knowledge Awareness Centres

8. The pilot sites

9. Cavtat Underwater Archaeological Site

10. Reasearch
State – of – the art analysis and benchmarking in MED Underwater Museums and Diving Parks
Assessment reports on national/regional governance plans and actions implementing existing legal frameworks and development of existing tourism strategies
Study for land planning of KACs

11. Testing
photogrammetric recording and detailed documentation of the existing situation at the site
3D model of the archeological site
recording marine biodiversity
cleaning of the site

12. Knowledge transfer – KAC Cavtat implementation
The goal is to allow tourists to make a virtual tour of the underwater archaeological site, in order to explore its treasures. In particular, a VR System and other multimedia devices allow taking a “virtual diving” of the shipwreck and the surrounding area.
The KAC will consist of:
Diorama
Video area
Interactive Artifacts Showcase
Virtual Diving System
Interactive VR System

13. Knowledge transfer – KAC Cavtat implementation
The diorama will display a short video telling the history of kind of Cavtat shipwreck
The Interactiv Artifacts Showcase will display the 3D model of the artefacts related to the underwater archaeological site.
In the video area the monito will play a film about the discovery of the wreck and the archaeological field work
The Virtua Diving System allow visitors to perform an immersiv experience

14. Knowledge transfer – KAC Cavtat

15. Thank you for your attention!
Nikolina Trojanović
Official Representative
Dubrovnik Neretva Region
47 Rue de Toulouse, B-1000 Bruxelles
Tel: