1. MINISTRY OF CULTURE AND TOURISM

2. NEW ERA IN TOURISM WHY TURKEY ?

3. NEW ERA IN TOURISM The Main Issues of Turkish Tourism Agenda competitiveness customer satisfaction sustainable development keep up with the recent global tourism trends destination based marketing environment friendly projects

4. NEW ERA IN TOURISM TOURIST ARRIVALS 1980 2002 1.2 Million 13.3 Million INCREASED 11 TIMES INCREASED 11 TIMES

5. NEW ERA IN TOURISM WORLD EUROPE TURKEY 5.3 % 4.7 % 11.6 % 2 TIMES OF WORLD’S 2.5 TIMES OF EUROPE’S GROWTH RATE 2 TIMES OF WORLD’S 2.5 TIMES OF EUROPE’S GROWTH RATE TOURIST ARRIVALS AVERAGE ANNUAL GROWTH RATE (1985 – 1998)

6. NEW ERA IN TOURISM TOURISM REVENUES 1980 2002 400 Mil. $ 11.9 Billion $ INCREASED 30 TIMES INCREASED 30 TIMES

7. NEW ERA IN TOURISM BED CAPACITY 1984 2002 65.000 600.000 INCREASED 10 TIMES INCREASED 10 TIMES

8. NEW ERA IN TOURISM TOURISM REVENUES/GNP 1984 2002 0.45 % 4.5 % INCREASED 10 TIMES INCREASED 10 TIMES

9. NEW ERA IN TOURISM EXPORT REVENUES 1984 2002 7.1 Bil. $ INCREASED 4 TIMES INCREASED 4 TIMES INCREASED 22 TIMES INCREASED 22 TIMES 1984 2002 35.8 Bil. $ 548 Mil. $ 11.9 Billion. $ TOURISM REVENUES

10. NEW ERA IN TOURISM BLUE FLAG 128 BEACHES 12 MARINES

11. NEW ERA IN TOURISM WORLD TRAVEL AND TOURISM COUNCIL ESTIMATES TURKEY WILL BE THE IN TOURISM DEMANDS WITH IN THE NEXT 10 YEARS FASTEST GROWING COUNTRY 10.2 % ANNUAL GROWTH RATE FASTEST GROWING COUNTRY 10.2 % ANNUAL GROWTH RATE

12. NEW ERA IN TOURISM VISION OF TURKEY VISION OF TURKEY

13. NEW ERA IN TOURISM DIVERSIFYING TOURISM Congress and Incentive Tourism Alternative Tourism Types (Golf, Wellness,Spa&Thermal, Sports and Yacht Tourism) Eco-Tourism Satellite Tourism Zone Projects

14. NEW ERA IN TOURISM 2002 2023 13.3 Mil. 42 Million WILL INCREASE 3.1 TIMES WILL INCREASE 3.1 TIMES 2023 VISION TOURIST ARRIVALS

15. NEW ERA IN TOURISM 2002 2023 11.9 Bil.$ 66.8 Billion $ WILL INCREASE 5.6 TIMES WILL INCREASE 5.6 TIMES 2023 VISION TOURISM REVENUES

16. NEW ERA IN TOURISM NEW ERA IN TOURISM

17. NEW ERA IN TOURISM NEW TOURISM INCENTIVE LAW NEW TOURISM INCENTIVE LAW

18. NEW ERA IN TOURISM MAIN PURPOSE OF THE LAW LAND DEVELOPMENT MODEL CONTEMPORARY ALLOCATION MODEL DESTINATION MANAGEMENT / PLANNING

19. NEW ERA IN TOURISM Enable the Ministry to implement diversified, balanced, sustainable tourism and cultural environment Create an environment in which Turkey will embrace with international chains and trademarks LAND DEVELOPMENT MODEL

20. NEW ERA IN TOURISM Government owned lands, will be allocated in accordance with destination planning concept, CONTEMPORARY ALLOCATION MODEL which will foster investment in tourism sector.

21. NEW ERA IN TOURISM DESTINATION PLANNING / MANAGEMENT DESTINATION PLANNING / MANAGEMENT Planning authority, investors and potential customers will be put together in governance concept.

22. NEW ERA IN TOURISM 1. The Ministry is the sole authority of - planning - sub-contract planning - endorsing WHAT DOES THE NEW LAW BRING ?

23. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 2. Council of Ministers declares the government owned lands, with high historical, cultural and tourism potential, as the ‘culture and tourism preservation and development sites’

24. NEW ERA IN TOURISM 3. The main (initial) investor, has the right to put the allocated land, as a collateral for mortgage credit. WHAT DOES THE NEW LAW BRING ?

25. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 4. The investor has the right to sell the facilities constructed on the allocated land.

26. NEW ERA IN TOURISM WHAT DOES THE NEW LAW BRING ? 5. The Ministry has the right to allocate the specified forest reserved for tourism, to the potential investor

27. NEW ERA IN TOURISM SATELLITE TOURISM ZONES SATELLITE TOURISM ZONES

28. NEW ERA IN TOURISM Aydın-Didim Zone Location: In Aegean Region, 30 km. to Bodrum 12.000 ha. Possible Projects: 4&5 Star Hotels, Holiday Resorts, Housing, Business Centers, Yacht&Marine Tourism, Sports Tourism, Eco-Tourism, Theme Parks, Golf Tourism, Cultural Tourism, Congress, Festival&Exhibition Tourism, Youth Tourism

29. Aydın-Didim Zone

30. NEW ERA IN TOURISM Muğla-Dalaman Zone Location: In Mediterranean Region, 40 km. to Fethiye, Dalaman Airport is located within project zone. 30.000 ha. Possible Projects: Yacht&Marine Tourism, Water Sports, Holiday Resorts, Health & Thermal Tourism, 5Star Hotels, Eco-Tourism, Housing, Nature Parks, Golf Tourism, Youth Tourism, Rural Tourism

31. Muğla-Dalaman Zone

32. NEW ERA IN TOURISM Mersin – Tarsus Coastal Tourism Center Planning Location: In Mediterranean Region, 20 km. to Mersin City Center 56 km. to Adana Airport, 1712 ha, 15 km. Coastal Line. Possible Projects: Rural Tourism, Golf Tourism, Sports - Recreative Tourism Facilities, Housing, Holiday Resorts, 4 and 5 Star Hotels.

33. Mersin – Tarsus Coastal Tourism Center Planning

34. UPGRADING ANTALYA Priority is given to; Improving total quality in the region The infrastructure enhancement investments Diversifying tourism products (Golf, Wellness, Theme Parks, Recreation Areas, Rafting)

35. NEW ERA IN TOURISM North Antalya Zone Location: In Mediterranean Region, 10 km. to Antalya City Center and Antalya International Airport, 35.000 ha., Forest Area Possible Projects: Automobile Sports, Film Studios, Business Centres, Theme Parks, Golf Tourism, Shopping Centers, Sports-Camping Tourism Centres, International Education Facilities.

36. NEW ERA IN TOURISM Antalya, Manavgat – Oymapınar Zone Location: In Mediterranean Region, 55 km. to Antalya, 16 km. to Manavgat 70.000 ha.(of huge part in Forest Area) Possible Projects: Golf Tourism, Sports-Recreative Tourism Facilities, International Organization Facilities, Motor Sports, Water Sports.

37. Antalya, Manavgat – Oymapınar Zone

38. Thank You...