► Business Cultural ► Social ► Recreation ► Sports ► Religious ► Health ► Adventure
Working in Tourism ► 1 in 15 workers (123 million) worldwide were employed in tourism related jobs worldwide in 2000. – More today ► Tourism in one of the 3 leading categories of international trade. ► Direct employment – jobs that are generated by companies and government departments that deal directly with the traveling public. Examples: Theme parks, agencies, airports, hotels, museums, guides, restaurants.
Working in Tourism ► Indirect or Spin-off employment – Jobs that support the direct employment sector. Examples: Local farmers, suppliers, dry cleaning, printing companies
Tourism in a New Direction ► Mass vs. Alternative Tourism
Mass Tourism ► Large Groups ► Little time ► Fixed Program ► Focus on “Sights” ► Little research needed ► Souvenirs ► Shopping ► No Language Prep
Alternative Tourism ► Singles, families, friends ► More time ► Spontaneous decisions ► Focus on Experience ► Careful preparation ► Desire for authentic memories and new knowledge ► Quiet ► Learn local language
Sustainable Tourism ► “tourism development that meets the needs of the present without compromising the needs of future generations of tourists” ► Four fundamental requirements: -protect the environment -respect and preserve local culture -provide for long term use -provide for long term economic development
Ecotourism ► Tourism learn about natural environment ► Preservation ► Small groups ► All ages Examples: ► Bird watching ► Reef diving
Wilderness Tourism ► Travel to areas with limited human contact ► Personal experience ► Experience wilderness first hand Examples: ► Hiking ► Camping ► Canoeing
Adventure Tourism ► Seek to overcome dangers in nature ► Sometimes a sport/team sport ► Usually younger people ► No overly concerned about protecting environment Examples: ► White water rafting ► Mountain climbing ► Sky diving
Tourist Personalities ► Tourist locations or destinations are dependent on the personalities and desires of the tourist. Tourist personalities can be classified across a spectrum.
The Spectrum Personality Description Psychocentric Allocentric Not very adventurous Like to stay close to home (little travel) Familiar or recognizable locations (tourist areas) Little difference in lifestyle and culture Adventure Exotic destinations Far away Non-tourist areas Different cultures
Tourism personalities cont’d ► What type of tourist personalities would attend these locations? Canada’s Wonderland: Psychocentric Australia: Near Allocentric Florida: Near psychcentric Europe, Carribean, Hawaii: Mid-centric African safari, Antarctica: Allocentric