By Jimmie Mesis

Why Focus on Google?

Here’s Why!

It’s Not Easy, But Possible

It Depends on Competition

It Depends on Keywords

It Depends on Your Efforts

SEO – Search Engine Optimization “The process of improving visibility of a website by using acceptable ‘on-page’ and ‘off-page’ methods to achieve higher ranking amongst search engines”

First Panda, Then Penguin

When Matt Cutts Speaks…

Latest Panda Guidelines Don’t ‘OVER’ optimize website Use several synonyms 300+ Words per page (10+ pgs.) You need lots of inbound links Update website content often 50% of rank based on social media

What’s Your Rank? For each of your Keywords) What’s Your Rank? (For each of your Keywords) Google Search Google Page Rank Alexa.com Yahoo Search Bing Search

What’s Your Rank? What’s Your Rank? Google & Alexa Toolbar Ranking Google Page Rank Scale 1-10 Alexa.com Website Ranking

What’s Your Rank? What’s Your Rank? Alexa.com Toolbar - Web Rank

5 Steps to Higher Ranking On-page Optimized Website Valuable & Informative Content Update Content Often (blog) Lots of Inbound Links (off-page) Social Media Presence (off-page)

SEO Components

On-Page Components

Competition Keyword Phrase Meta Title Meta Description Google Places Google Places Reviews Google PPC Adwords

Google Keyword Suggestion Tools Top of Page Bottom of Page

Google Keyword Tool

Keyword Tool Results

Long Tail Keywords

Meta Title / Description Meta Title Max. 85 Characters (69 displayed) Meta Description 160 or less Characters URL – Should contain Keyword

Meta Title Max. 85 Characters (69 displayed) H1 Heading Main Keyword Phrase Anchor Text Links Alt Tags

Feature One Investigative Specialty Per Web Page Accident Investigations Asset Investigations Background Checks Child Custody Civil Investigations Criminal Investigation Divorce / Infidelity Due Diligence Fraud Investigations Litigation Support Personal Injury Process Serving Surveillance Witness Locate Witness Statements Workers Compensation

Meta Title Max. 85 Characters (69 displayed) H1 Heading Main Keyword Phrase Keyword in Domain Name H2 Heading Keyword Enriched Bullet Content Keyword Enriched Content

Remember, Call To Action!

W3C Website Validator

You Need Inbound Links Digg.com Reddit.com DMOZ.org Pingoat.com Pingler.com Pingomatic PI Assoc. PI Magazine

Reciprocal Links

How Many Links Do You Have?

Don’t Buy Bulk Links! Don’t Use Black Hat Tricks

Social Media Presence

Social Media Presence Google Plus+

Google Owns YouTube 60 Hours of video are uploaded to YouTube every minute up from 48 hours a couple of months ago. Over 4 billion YouTube videos are viewed a day up from 3 billion Over 4 billion hours of video are watched each month on YouTube.

Social Media Presence

Just the Facts!

Create Business Page

Create Twitter Account

Include Your Website URL in Tweets

PI Magazine Poll Percentage of Website Generated Income 45% Earned no income or less than 10% of their gross earnings. Most didn’t have a website! 12% 26% 9% 9% 8% 8% Earned less than 20%

ROI- Return on Investment One Optimized & Designed Specialty Page - $100 Social Media Links - FREE Content Updates - FREE $ 500 Case Retainer $1,500 Case Retainer $2,500 Case Retainer $5,000 Case Retainer

Website Eye Tracking You must achieve top 3 ranking on any search engine! Don’t waste your money on PPC ads. Invest your in SEO or adding more pages.

For More Information: Search “Free SEO Tips” Search “Google Analytics” Use Google Webmaster Tools Call me at: Or