Create Your Baseline Confirm that your landing pages are indexed Find the total number of linking sites Google Webmaster Tools Yahoo Search: link:yourdomain Determine the last 3 months of conversions
What does Google Value in a Backlink? Physical location is important Link is located within content rather than a directory format Link has good anchor text for determining relevancy Link is bold, italicized (but readability is priority)
Find Candidates for Backlinks: Look for Related Sites Search Google for niche keywords – copy the URLs and check them out Visit DMOZ.org and find your niche category Locate those sites that link to your competitor (SEO Spyglass - http://www.link-assistant.com/seo-spyglass/)
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In Summary, 1.Zero In on Your SEO Objectives 2.Take a Long-Tail Look at your Keywords 3.Check out the Competition 4.Master the ABCs of SEO 5.Content is Still King 6.Offer Up Some LinkBait 7.Watch Your Backlinks 8.Dont Tick Them Off 9.Dont Stop Now! 10.Overwhelmed? Consider Northwoods SEO Solutions