1. Keeping Up With Google improve your site traffic through search engine optimization Patty Clemens Project Manager Northwoods | November 11, 2008

2. Northwoods What We Do Advanced Web Development Creative Web Design Software Engineering

3. In the next 45 minutes… Why Optimization is Important Our Top 10 List for Site Optimization What is SEO?

4. Acronyms SEO – Search Engine Optimization PPC – Pay Per Click SEM – Search Engine Marketing Natural or Organic Search Results Sponsored Links SEM = SEO + PPC

5. 86% 14%

6. Importance of Optimization

7. How People View the Results Page Source: Eyetools, Enquiro, and Did-it #1 = 42% CTR -> #2 = 12% CTR ->

8. Missed Opportunity Cost of Not Ranking Well # of People Searching SE Share Click-Thru Rate Conversion Rate Conversion Value * *** 10,000 70% 10% 5% $100 ** ** = $105,000 per month!

10. Zero In on Your SEO Objectives

11. Conversions Spreadsheet

12. Create Your Baseline Confirm that your landing pages are indexed Find the total number of linking sites Google Webmaster Tools Yahoo Search: link:yourdomain Determine the last 3 months of conversions

13. Take a Long Tailed Look at your Keywords

14. Long Tail Theory Mens Suits Versace Mens Suits

15. Review your sites search logs Titan SmartSearch Building Your Keyword List Brainstorm with colleagues and customers Review industry magazines or websites

16. Building Your Keyword List Review Google Analytics output

17. Keyword Suggestion Tools WordTracker Keyword Discovery Google Adwords Keyword Tool http://adwords.google.com/select/KeywordToolExternal http://adwords.google.com/select/KeywordToolExternal

18. Google Adwords Keyword Tool Provides easy to read dashboard Its free Makes recommendations for related words

20. Check Out the Competition

23. Master the ABCs of SEO

24. Domain Name Use your primary keyword Avoid more than 2 hyphens

25. Avoid Using Home Page Title

28. Make each page title unique Use primary keyword in title Keep it to a max of 65 characters

29. Named URLs Shorter URLs increase click-through Use keyword separators

30. META Description Not a META Description Good META Description

31. META Keywords Google doesnt index these Focus on other areas Not used in rankings

32. Images: Alt Attribute Important to set on all functional images Text near image should be relevant

33. Headings Only 1 H1 tag per page! Place keyword in your headings

34. Content is Still King

35. Avoid SEO Tunnel Vision

36. Webanize Your Content Spiders like fresh, unique content Create a flat architecture for your site Avoid a page of flash animation or images

37. Internal Link Juice Link to your target landing pages Use keyword-rich anchor text Avoid linking to every page from every other page

38. BEFORE External Link Juice

39. AFTER… External Link Juice

40. Next Content is King Seminar: Thursday, November 20, 2008 8:30 – 10:00 am Its Free Presenter: Patrick Bieser

41. Offer Up Some Link-Bait

42. Link Bait Examples A useful tool How To article for your niche Tips page; Top 10 Lists Humorous articles; cartoons Blogs

43. Blogs Deserve SEO Too! Include keywords in your blog name Create highly readable headlines Update your blog frequently

44. Watch Your Backlinks

45. What does Google Value in a Backlink? Physical location is important Link is located within content rather than a directory format Link has good anchor text for determining relevancy Link is bold, italicized (but readability is priority)

46. Find Candidates for Backlinks: Look for Related Sites Search Google for niche keywords – copy the URLs and check them out Visit DMOZ.org and find your niche category Locate those sites that link to your competitor (SEO Spyglass - http://www.link-assistant.com/seo-spyglass/)

48. Dont Tick Them Off!

49. It usually takes around a year to get a site off the banned list with Google.

50. Dont hide text Be careful redirecting to new domains Avoid duplicate content Dont stack a page full of keywords at the bottom

51. Dont Stop Now!

54. Feeling Overwhelmed? Not Enough Time? There are Options!

55. Can you spend an hour a day on SEO? Let us help you... SEO Solutions from Northwoods

56. In Summary, 1.Zero In on Your SEO Objectives 2.Take a Long-Tail Look at your Keywords 3.Check out the Competition 4.Master the ABCs of SEO 5.Content is Still King 6.Offer Up Some LinkBait 7.Watch Your Backlinks 8.Dont Tick Them Off 9.Dont Stop Now! 10.Overwhelmed? Consider Northwoods SEO Solutions

57. Thank You ?s

58. Next Lunch & Learn: eCommerce Success Techniques Tuesday, November 18 th Presenter: Patrick Bieser