Business Marketing Without Spending Money

Most marketing doesn’t work Most marketing is expensive There are hundreds of free marketing tools and techniques

What is Free? Free marketing = no financial outlay costs nothing OR Costs no more to use well ….. than badly E.g. Advertising isn’t bad per se ……... Bad adverts are bad. NEXT CUSTOMER PREDICTION

A Newspaper Advertising Websites Magazine Advertising Directories TV Advertising Radio Advertising Posters Aerial Ads Shell Ads Leaflets Direct Mail Telephone Calls Exhibition Stand Cinema Advertising B Newspaper Editorial WordPress /Typepad Magazine Articles Incoming Links TV Interview Radio Interview Twitter Facebook Scoop.it Skype Event Speaker YouTube SatNav Advertising EventBrite

IT / Software Google Docs, Google Maps Google Groups Mobile Phone CRM Laptops JellyCam Live Movie Maker PR – Media Releases Joint Ventures – todays event is a JV Other People – referrals

Who is your ideal client? Client profile What problem do they have that you can solve? NOT what can you sell them that they ought to need Forget sales funnels.. Use lead magnets.. Even in adverts

Free Marketing in Action

Any business can get in a magazine of some type Consider consumer mags, trade mags, etc Also think about websites that will carry your advice

Radio Interviews On topics as diverse as Berlin Wall Interactive Advertising Woolworths Jessops Closure Memory Does marketing work? Advanced Thinking PPC PR … etc. From ……… My office An Italian beach A Portuguese palace

xr4tpQ YouTube

SatNav Advert

EventBrite

PayPal Integration Use CiviCRM and the EventBrite ticket cost is zero.. Saving you money

Free Advice for Prospects Autoresponders capture prospects’ details in return for advice Adverts can do the same Just offer advice rather than products/services

Don’t …….

My next customer prediction Your next customer is likely to be someone who has done business with you before …….. ……….. or has already been in contact with you. What steps have you taken to ensure you get their business? What is your strategy? Are you consistent?

Top Marketing Tips 1.Define your ideal customer 2.Provide what they need 3.Keep in contact with prospective, current and past customers 4.Use free or low cost marketing techniques wherever possible 5.Smile.. It costs nothing but sells everything 6.Sign up to my Top Five Marketing Strategies

Stefan Drew