“Paint the Town Red”

Agenda Provide an overview of Keller Williams priorities Review local and national marketing data and discuss current real estate marketing trends Discuss the capabilities of the News-Leader Media Group Present creative ideas to help Keller Williams achieve their goals Outline recommendations and discuss next steps

Priorities Elevate your brand in the Ozarks and launch a multi-media strategy that positions agents as the face of Keller Williams Discuss the capabilities of the News-Leader Media Group and review market penetration Connect potential homebuyers with Keller Williams agents Increase listings and drive grow Keller Williams market share Create areas of distinction that separate Keller Williams from the competition

Media Usage During the Home Buying Stages ConsiderationAcquisition My NeedsLocationHome TypePrice/Payment Source: 2010 CNW Research

Usefulness of Information Sources (Percentage Distribution Among Buyers that Used Each Source) Source: 2010 NAR Profile of a Home Buyer & Seller

Method Real Estate Agents Used to Market Homes Source: 2008 NAR Profile of Home Buyers & Sellers

Resources Buyers are Using Source: 2009 NAR Profile of Home Buyers & Sellers Buyers of All Buyers First-time Buyers Repeat BuyersNew Homes Previously Owned Homes Internet90%93%87% 90% Real estate agent87%88%86%77%89% Yard Sign59%58%60%52%61% Open House46%43%51%52%45% Print Newspaper advertisement 40% 41%40% Home book/magazine 26%24%27%29%25% Home builder18%15%21%60%9% Television4%2%5%6%3% Billboard8%9%7%11%7% Relocation company 6% 5%15%4%

Use of Internet to Search for Homes Source: 2010 NAR Profile of a Home Buyer & Seller

Websites Used in Home Search Source: NAR 2010 Profile of Home Buyer and Seller All BuyersFirst-TimeRepeat MLS Web Site59% REALtor.com45%42%49% Real estate company Web site43%44%43% Real estate agent Web site42%43%42% Other Web site with real estate listings, e.g. HomeFinder.com 41%49%35% For-sale-by-owner Web site15%14%16% Newspaper Web site8%10%7% Real estate magazine Web site4%

A Powerful Marketing Partner

Sunday News-Leader Reach 138,000 readers every week 75,003 paid copies The Ozarks number 1 weekly print marketplace Saturday Homefinder.com Weekly 51,998 paid copies weekly Comprehensive real estate guide supported by content and dominated by listings Saturate the Market with Your Message

Partner with a Digital Leader! News-Leader.com News-Leader.com is one of the most read web sites in the Ozarks with 7.3 million monthly page views 115,000 unique visitors per week spend an average of 23 minutes per visit

Partner with a Digital Leader HomeFinder.com Offered 3.4 million homes for sale and 2.4 million monthly visits in 2010 Marketed locally through News-Leader, News-Leader.com, SEO and SEM 100% tractability and full disclosure reporting The real estate channel on News- Leader.com

81% Reach an Unmatched Local Online Audience News-Leader.com and Yahoo.com deliver unparalleled digital audience reach Advanced geo/demo and behavioral targeting maximize campaign effectiveness Reach 81% of internet users in the Springfield DMA (more than a half million local adults) 13.3% of all time online is spent on Yahoo! vs. 10% for Google

Creative Ideas Saturday Homefinder.com Weekly Showcase top agents within Keller Williams Increase company visibility and branding Compliment the campaign with a listings strategy (FastFinders) to please sellers Showcase top listings to solidify your personal brand “Paint the Town Red”

Creative Ideas News-Leader Adscapes Rotate Adscapes into the Main section of the News-Leader every Sunday to feature agents, homes and brand KW Run on the front of a section to maximize exposure and remain top of mind in the community for active and passive real estate customers “Paint the Town Red”

Creative Ideas Sunday Real Estate Run multiple ads to engage shoppers and potential home sellers Promote open houses Showcase top agents within Keller Williams Increase company visibility and branding Create areas of distinction for Keller Williams with a unique marketing strategy Paint the Sunday real estate section Red Include QR codes to drive traffic to kw.com/mobile or agent pages Identify KW as a technology based company “Paint the Town Red”

Creative Ideas News-Leader.com Enhance your local brand and “Paint the web Red” with Keller Williams Drive website traffic and promote the KWMLS Build upon your recruitment strategy Feature listings and continuously rotate new creative Create areas of distinction within your local digital campaign Dominate the share of voice on News-Leader.com and Yahoo! “Paint the Town Red”

Creative Ideas Interstitial Enhance your local brand and “Paint the web Red” with Keller Williams. Drive website traffic and promote the KWMLS Build upon your recruitment strategy Create areas of distinction within your local digital campaign Dominate the share of voice on News- Leader.com and Yahoo! “Paint the Town Red”

Creative Ideas Homefinder.com Broker Package Place all Keller Williams listings on Homefinder.com and enhance them with a broker package Town Sponsorships Own Springfield with a Keller Williams power position on every search Dominate “Paint the Town Red”

Creative Ideas Single Property Websites Win more listings and keep your clients satisfied with a streamlined, fully optimized site just for their home One click sharing to Facebook and Twitter Optimized to enhance each customer’s search engine ranking Lead enabled 800 number and lead forms Easy to track “Paint the Town Red”