PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques

WHAT IS PERSUASION? A means of convincing people  to buy a certain product.  to believe something or act in a certain way.  to agree with a point of view.

WHAT ARE PERSUASIVE TECHNIQUES? Persuasive techniques are ways of adding to the appeal of information presented to support a persuasive argument. Advertisers aim to persuade an audience to buy a product, support a cause, or view an organization in a certain way.

COMMON PERSUASIVE TECHNIQUES USED IN ADVERTISING  Slogan  Repetition  Bandwagon  Testimonial  Emotional Appeal  Expert Opinion Purpose?

SLOGAN A catchy phrase or statement often used to sell a service or a product. “Can you hear me now? Good.”

REPETITION THE NAME OF A PRODUCT IS REPEATED SOMETIMES IN VARIOUS FORMATS. Most Recognized Version of Logo 3D Version of Logo Advertising Version of Logo

BANDWAGON A statement suggesting that everyone is using a specific product, so you should too.

TESTIMONIAL A well-known person endorses/supports a product or service.

EMOTIONAL APPEAL Words and/or images that appeal to the audience’s emotions are used.

EXPERT OPINION Experts approve this product, so you should use it. “Four out of five dentists recommend Crest for their patients.”

QUICK REVIEW  Slogan  Repetition  Bandwagon  Testimonial  Emotional Appeal  Expert Opinion

AUDIENCE AWARENESS Advertisers know how to  target their audiences.  use appropriate persuasive techniques. Task… Identify the Audience, Purpose, and/or Persuasive Technique on the following slides.

Audience? Purpose? Persuasive Technique?

Audience? Purpose? Persuasive technique?

Audience?

Purpose?

Audience? Purpose?

Audience? Persuasive Technique? Purpose?

Audience? Persuasive technique?

RELEVANT FACTS  2010 Biggest Spenders on Advertising: -General Motors 4.2 Billion -Ford 3.9 Billion -AT&T 2.9 Billion -Verizon 2.5 Billion & Walmart 2.5 Billion  The average cost for a Super Bowl ad is $3 million per 30 second spot.  The average American watches about 24,000 TV commercials a year.  Estimated that kids watch visual media (TV, phone, video games, Internet, etc.) about 55 hours per week.

MAKING CONNECTIONS  What is your favorite jingle?  What slogan for a product do you find yourself saying?  What TV commercial has influenced you to make a purchase?  What internet advertisement do you like?

REFLECTION… Persuasion Is All Around You! In addition to TV commercials, where else do you see persuasion around you? Discuss. Is that persuasion influencing you, your family, and/or friends in any way? Explain.