Traffic Analyst Why Settle for Call Accounting When You Can Have Call Forensics?

Slide 2 Quantify, Track and Maximize VoIP Savings Traffic Analyst Call Analysis Challenges Pinpoint Specific Devices Experiencing QoS Problems Perform Bill Reconciliation Challenges: Trace Calls Throughout the Network Fraud & Abuse Quality of Service Cost Control Sources & Destinations of Network Traffic Visibility of Usage Trends & Costs

Slide 3 Flexibility to Tailor a Solution Call Forensics  Usage tracking and reporting  Quality metrics  Call tracing  Cost management Network Performance  Full lifecycle capacity analysis and design  Call route intelligence  TDM to IP bandwidth conversion Traffic Analyst Modules

Slide 4 Why Traffic Analyst? Traffic Analyst Call Forensics Overview  Preset Reports  Your Reports, Your Way  Call Tracing  QoS Analytics  Rating & Call Classification  VoIP Economics Operations Questions & Next Steps Traffic Analyst Agenda

Slide 5 Traffic Analyst Call Forensics Why Traffic Analyst? Beyond Call Accounting  Call classification  Call costing  Flexible reporting Call Tracing  Extensively search and drill down to trace calls as they transfer inside a switch and traverse through multiple switches to research threats and diagnosis call routing QoS & More  Pinpoint devices experiencing problems  No specialized hardware VoIP Economics  Harvest and quantify VoIP savings and uncover unrealized savings Stop Settling for Call Accounting… Go Deep with Call Forensics! Deep

Traffic Analyst Call Forensics Why Traffic Analyst? Multi-Manufacturer Ease of Use  Unlimited Reports and Graphs w/ Drilldown  Virtual Groups  User-Definable Alarms  Real-Time Dashboard Multi-Switch  Search  True Call Counts, Not Just Call Segments  Reports Integrates:  Organization  Location  Wiring Quick & Easy Deployment  SaaS  Premise based Low Deployment & Operating Costs View the Most Critical Information in a Single Glance at One Screen and Drill into the Data with a Simple Mouse Click for Additional Details

Slide 7 Traffic Analyst Call Forensics Preset Reports Eighteen (18) Preset Call Forensics Reports Available “Out of the Box” Many of the Preset Reports include Predefined Charts

Slide 8 Traffic Analyst Call Forensics Preset Report: Call Log with QOS Last 2 Days Similar to previous Call Log, this report adds the QOS fields such as “Dest Jitter,” “Dest Max MOS,” “Orig R-Factor” and more. 14 Charts including: Orig R-Factor <= 94 Dest % Packet Lost > 0.5 Orig Average Latency > 100 ms Dest Jitter > 10 ms

Slide 9 Traffic Analyst Call Forensics Preset Report: Subscriber Activity Summary Provides a summary of the call activity by Subscriber Included Charts: Subscribers with > 300 Calls Subscribers with > $100 Cost

Slide 10 Traffic Analyst Call Forensics Preset Reports: Long Duration Calls Detect Long Duration Calls LD abuse Cost drivers Employee productivity Possible hung trunk? Masked for privacy

Slide 11 Traffic Analyst Call Forensics Preset Reports: Top Callers by Cost Includes the top 50 Subscribers based on the cost of their calls over the past 30 days, including the current period Included Chart: Subscribers with Cost > $100

Slide 12 Traffic Analyst Call Forensics Preset Reports: Top International Destinations by Calls Includes top 50 Countries called based on the number of international calls made over the past 30 days, including the current period. Included Chart: International Destinations with > 50 Calls

Slide 13 Traffic Analyst Call Forensics You Choose What You Want to Report On Create Reports by: Switch Organization hierarchy Location Customized groups Right mouse click on a single switch Right mouse click on corporate hierarchy element such as specific Organization, Cost Center, Location Department, Manager, Subscriber, etc. Create “virtual” groups for user-defined reporting (Shared or Personal) Right click at group or element level

Slide 14 Traffic Analyst Call Forensics You Pick the Content, Detail and Format of the Reports Easy Enough for Any User to Define Their Own Reports and Perform Ad Hoc Inquiries Unlimited User Access Choose the columns to include Create report templates Select report detail Filter by organization fields, cost, duration, call type and more Select one or more Clearing Cause Codes

Slide 15 Traffic Analyst Call Forensics Reports by Organization, Location & Wiring Report Fields  Department  Cost Center  Manager  Building  Floor / Room number  Jack  Pad  MDF / IDF  Location  Phone type  COS (Class of Service) Pinpoint Abnormalities  QoS  Call volumes  Clearing Cause  … Flexible Options to Track and Analyze Organization, Location and Wiring Information

Slide 16 Traffic Analyst Call Forensics All Appearances Find All Calls Where a Particular Station Was Involved in Any Part of a Call Employee productivity Track LD abuse Customer complaints

Slide 17 Traffic Analyst Call Forensics Call Tracing Trace the Path of a Specific Call as It Routes Within Your Network ID is incoming call to extension 1430 (Sales line) at 2:06:53 Agent at extension 3534 answers call at 2:07:04 Agent at extension 3534 calls extension 1408 at 2:07:28 and then transfers call Extension 1408 transfer call to 1414 at 2:08:03 (and 1414 rings for 10 secs) Extension 1408 calls extension 1414 at 2:08:00 Original caller transferred to voice mail (1404) at 2:08:13

Slide 18 Traffic Analyst Call Forensics QoS Analytics Pinpoint Specific Devices Experiencing QoS Problems  Phones  SIP Gateways  Station Cards  Trunk Cards  Service Providers View Real-Time and Historical Performance in Tables and Charts Create Alarms  High Percent Packets Lost  High Latency/Delay  High Jitter  Low MOS  Low R-Factor Deploy and Manage Your VoIP Network with Confidence No Probes to Buy, Install, Configure or Maintain

Slide 19 Traffic Analyst Call Forensics Abnormal Call Terminations There are over 100 Causes for a VoIP call termination. Only 2 are good! Quality VoIP implementations require quick insight into any abnormal call terminations.

Slide 20 Traffic Analyst Call Forensics Flexible Call Classifications & Rating Customer-Defined Outbound Call Types Advanced Rating  By Trunk Group  By International Country/City Code  By Region/City for Domestic calls  Effective Dates Destination Country & Region/City Classification Expanded Flexibility for Classifying and Rating Calls

Slide 21 Copyright 2011, Impact Technologies Inc., All Rights Reserved Traffic Analyst Call Forensics CFO Scorecard Showing VoIP Realized & Unrealized Savings

Slide 22 Copyright 2011, Impact Technologies Inc., All Rights Reserved Traffic Analyst Call Forensics CFO Scorecard Showing VoIP Realized & Unrealized Savings Unrealized WAN Savings Economic value of calls by destination country that went over the PSTN but that could have gone over the WAN, both internal and TEHO Unrealized WAN Savings Economic value of calls by destination country that went over the PSTN but that could have gone over the WAN, both internal and TEHO North America Switch Detroit, MI Monterrey, Mexico PSTN

Traffic Analyst Call Forensics Deployment Models Customer Premise  Customer provided application server  Two License options  Purchase – lowest TCO  Subscription  Lowest first year costs  Single & multi-year contract terms Hosted/SaaS  Little, if any, on-site hardware required  Solution is up and running in hours  Single & multi-year contract terms Choose the Deployment Model that Fits Your Business Requirements & Budget

Traffic Analyst Call Forensics Environment Traffic Analyst Communicates with One or Many PBXs Use a Web Browser to Access Traffic Analyst Traffic Analyst Web Browser Traffic Analyst Server/ Workstation T/S CS1000 Meridian SL1 Unified Communications Manager T/S Hicom HiPath 3000 HiPath 4000 OpenScape Voice RSM 5000 HiPath Mgr ASA Definity G3S8700Aura S8800

Slide 25 Traffic Analyst Call Forensics Why it Matters? QoS, Clearing Cause & Network Savings metrics  VoIP requires metrics going beyond just who called who and how much it costs! Visibility into call quality, abnormal call terminations and monetizing savings from transporting calls over the internal network is a must! Call Tracing  Trace calls as they transfer inside a switch and traverse through multiple switches to research threats and diagnosis call routing. New Reports Now  No need to wait for a vendor to build a new report. Users create their own unlimited tabular and graphical reports via a single point-and-click screen. Flexible Deployment Models  Match your security requirements and funding options. Customizable Dashboard of Reports  Not just a list of reports to click on but instead the flexibility to see your specific key metrics in an individualized, colorful, real-time display. Traffic Analyst will turn your call records into vital information to better manage your business!

Questions & Next Steps