© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Stemming the BYOD Tide with Consumer-Inspired PC Designs IT Can Endorse Carol Hess Vice President, Global Commercial Managed IT (CMIT) Product Marketing

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 HP Confidential The BYOD Buzz “Corporate security chiefs face a sticky dilemma. If 2012 was the year of BYOD – bring your own device to work appears to be the year companies must deal with the security fallout.” – USA Today, May 13, 2013 year of BYOD “The Bring Your Own Device phenomenon is reshaping the way IT is purchased, managed, delivered, and secured.” – ZDNet Special Report, “BYOD and the Consumerization of IT”, 2013 “Suddenly, hourly workers can tap into the power of mobile technology—in the form of personal smartphones, tablets and laptops—to do their jobs, a freedom they never had before.” – Tom Kaneshige CIO Magazine, May 14, 2013 “Bring Your Own Device (BYOD) is no longer an option for most organizations; it's the standard for business in the digital era.” – Samuel Greengard, CIO Insight, March 29, 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Impact: Employee business & personal computing needs have converged – with resulting IT compatibility & security concerns. Employees bringing their personal computing device(s) to work Consumerization of IT Driver: Consumers want the same computing experience at work as their personal lives – sometimes using their own devices. What this means for companies: Business networks accessible on any device. Resulting in continuously evolving security risks. End users relying on multiple devices.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Consumer Device Penetration in Business Environments 2013 DT Tablet s Phone <3% of non- home market <10% of non- home market 45-50% of non- home market <1% of non- home market <5% of non- home market 30-35% of non- home market 75%+ of non- home market 80%+ of non- home market Notebook, Hybrid 2016 HP’s Point of View Currently, BYOD is primarily smartphones The largest shift in BYOD over the next three years will occur in tablets BYO-PC growth is limited to certain segments of install base IT has opportunity to proactively address Source: HP Estimates based on Gartner, McKinsey, and Customer/partner interviews

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Employee Choice should not be at the expense of enterprise security and efficiency Considerations before implementing BYOD Secure: Data is available as needed and secured from the data center. Proactive: Leverage tools and technology to avoid problems and optimize performance. Simplified: Service delivery and Support choices are straightforward and consistent, regardless of the endpoint. Users Enterprise

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Why some businesses have moved to CYOD (Choose Your Own Device) BYOD vs. CYOD Did not save $ Security concerns heightened Lost productivity Increased service repair times BYOD CYOD

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 create consum e Executiv e Traveler Vertical user Back- office Knowledge worker Commuter Home-office Enterprise technology users

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Addressing Commercial customers’ needs IT manager Standardize Deploy & manage Secure Return on investment Business leader Productivity & efficiency Performance Employee satisfaction Costs Enterprise user Latest technology & design Applications Social media Flexibility

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Tablets Detachables Notebooks Mobility Sales/field services/executives Vertical applications New processes/workflows Heavy content creation Performance/multi-tasking Full IT image content creation content consumption Devices and end users Convertibles Desktops Tablet leaning Flexible Form Factor Notebook leaning Performance Higher Performance

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 HP’s Commercial PC strategy Business End Users Personal and professional life blurring Experience is king Cool ID Sleek & thin Latest Technology IT Managers Employee satisfaction Data security Easy deployment & management Long life/Stability Global availability Consumerization meets Commercialization Built for business with the experience and designs end users crave

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Style and experience users crave Consumer inspired design Premium materials 30 – 40% thinner Productivity built-in Win8 touch experiences Premium audio and video

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Features and functionality IT will embrace Extreme testing to ensure reliability Security built in, not bolted on Enterprise-class docking Full serviceability Choice of management tools Stable lifecycles Global SKU consistency Award-winning worldwide service and support

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 The HP Elite Promise EliteBook Revolve ElitePadEliteDeskEliteOneElite Displays Elite Services HP Elite Distinctive business products engineered with proven enterprise-level technology, security and management features, backed by consistent global services and support

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 HP EliteBook Folio 9470m Everything a business Ultrabook™ should be. Our thinnest HP EliteBook yet Full suite of built-in connectivity ports Business-rugged, MIL-STD 810G tested End-user replaceable, long-life batteries Enterprise-class docking Elite security and manageability

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 HP EliteBook Revolve Tablet EliteBook heritage and engineering 11.6” diagonal touch-enabled display Starting at 3.08 lbs., 22 mm Windows 7 or Windows 8 Pro Common docking Enterprise-class security, manageability, serviceability Notebook meets tablet. Choose accordingly.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 The true tablet for business HP ElitePad Premium, world-class design Secure & manageable Fully serviceable Enterprise-class components, lifecycle stability Expandable accessory ecosystem 9.2 mm thin Under 1.5 lbs

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 HP ElitePad Ecosystem Expansion Jacket Docking Station Rugged Case Adapters & Smart A/C Cable ElitePad Case Productivity Jacket Executive Tablet Pen Multi-Tablet Charging Module

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 For advantage, productivity, and optimization Why HP for Consumerization of IT? HP PCs new cool ID, built for business HP Converged Infrastructure HP Cloud capabilities WW HP Professional Services Strong Industry relationships Apps Devices Converged Cloud Network Security ePrint Information Optimization Services Integrations

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Partner with HP Address Consumerization of IT Proactively establish policies Cover IT managers’ security and manageability concerns Gain employee satisfaction/productivity and delight your users Achieve Hero status

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 Don’t Let XP Drag You Down Source: IDC Whitepaper: “Mitigating Risk: Why Sticking with Windows XP Is a Bad Idea,” May 2012 $702 Incremental cost per PC per year to support Windows XP 2X User productivity costs per Windows XP PC 04/08/14 Windows XP SP3 and Office 2003 will reach end of support

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you