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1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for….

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Presentation on theme: "1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…."— Presentation transcript:

1 1© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2 MESSAGING DOCUMENT The Tablet the Industry’s Been Waiting for…. PRODUCTIVITYULTRA MOBILITYCONNECTIVITYRELIABILITY

2 2© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only Think Classic Pillars - Build your messaging utilizing features that fall under the Think Classic Pillars. This will ensure that we attract Think Classic decision makers. SUCCEED WITH SUBSTANCETIME IS MONEYINNOVATE WITH INTENT Rock Solid, military specs High Productivity business tool Eco-friendly construction Data security – to protect your data Maintaining legacy support with latest technology Lowest total cost of ownership Industries best service and support Industry leading design ThinkVantage Technologies ThinkPad Reliability, including spill resistant keyboard Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats and leave their mark on the world around them. We make the tools. You make them do. Home “Do Machines” for the Home Inspire Creativity Overcome with Ease Transcend Boundaries Seize the Day Small Business “Do Machines” for Small Business Succeed with Style Implement Efficiency Function with Focus Mobile Internet “Do Machines” for the Cloud Explore Anything, Anywhere, Anytime Adapt Intuitively Evoke a Response LENOVO TECHNOLOGY FOR THOSE WHO DO Enterprise “Do Machines” for the Enterprise Succeed with Substance Time is Money Innovate with Intent THINK ENTERPRISE BRAND POSITIONING ENTERPRISE “DO MACHINES” FOR THE ENTERPRISE

3 3© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only ThinkPad Tablet 2: Redefining Business ThinkPad Tablet 2 IS NOT  a Windows RT device which only support Metro Apps on ARM architecture  an Intel Core I product, which does not support Connected Standby and long battery life ThinkPad Tablet 2 IS FOR SOMEONE  who is always on the go and needs lightweight and the best features  who wants to connect quickly from anywhere for any amount of time  who wants the security and manageability of Windows 8 in a Tablet form factor TARGET AUDIENCE: ThinkPad Tablet 2 is targeted for Business Professionals, Mobile Workers, Students, and Tech Trendsetters who values the best technology in a thin, light tablet that runs Windows 8 Pro. KEY FEATURES THAT ENHANCE THE USER EXPERIENCE -Thin and Light with 10+ hrs battery life -Large 10.1” HD Display -Near Field Communication (NFC) -Precision Pen and digitiser KEY BENEFITS -Awesome graphics with Dolby stereo surround sound -Password manageability & Security -Ease of Communication with Tap and Share -Pay-as-you-go with Lenovo Mobile Access (ROW) THINK ENTERPRISE BRAND POSITIONING SERIES POSITIONING STATEMENT Mobility, Performance, and Style for Business Leaders of Today and Tomorrow THINKPAD TABLET 2 PRODUCT POSITIONING OPTIONS - BT Keyboard w/optical track point - Enterprise Dock - VGA Dongle - Sleeve Services - Accidental Damage Protection - Warranty upgrades - Custom Imaging via ITC ThinkPad Tablet 2 IS  Windows 8 Tablet that Redefines Business  3 of the worlds leading technology companies converged together to build the world’s leading tablet experience  A thin & light tablet with all day battery life and wireless mobility The Tablet the Industry’s Been Waiting For…

4 4© 2011 Lenovo Confidential. All rights reserved. Lenovo Internal Only Windows 8 Tablet with Intel next generation processor, < 650g 10.1” HD Display, 10+ Hrs of Battery Life, < 10mm thick Finger Print Reader & Near Field Communication WWAN Connectivity (3G - WW & 4G LTE w/AT&T - US) Discrete TPM Optimized for Business w/Windows 8 Superior Video conferencing w/dual noise canceling mics and HD Enhanced Experience 8 Lenovo Companion App, Lenovo Support Center, Lenovo Experience, Lenovo Start, Lenovo Cloud, Lenovo Mobile Access - Macheen FEATURE 1.All day Battery use 2.Near Field Communication 3.Precision Pen input and accuracy 4.Windows 8 and Windows 8 Pro 5.3G (WW) 6.Lenovo Mobile Access 1.Password & Security manageability 2.Tablet Battery life 3.Tap to Connect 4.Optional Digitiser Pen 5.Best for Business 6.WWAN Data connection 7.Easy to use Pay-as-you-go WWAN connectivity 1.Helps you securely access your data and manage your passwords 2.Get 10+ hrs of battery while using Wi-Fi 3.Allow quick and easy way for 2 devices to connect with each other 4.Pen input that allows freedom to express, inspire creativity, and improve productivity 5.Integrates into existing Windows IT environment and supports both Metro and Desktop Applications 6.Always Connected, Always On. Never miss that important message. 7.Pay for WWAN when you need it, without the hassles of contracts FUNCTIONBENEFIT KEY SPECS ( TOP 5 KEY SPECS)ENHANCED EXPERIENCE 1.ThinkPad Tablet 2 is optimized in design, feature, and performance for the mobile Business individual. 2.ThinkPad Tablet 2 is designed for both Content Consumption and Content Creation. ThinkPad Tablet 2 Leading Messages Business Redefined


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