TREND IN ONLINE ADVERTISING GROWTH

3 YEAR ADVERTISING SPEND TREND TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING Looking at the 3 year trend in advertising share, TV has remained static at 28.4%, while share of media spend to Interactive grew from 10.5% TO 15.1% On the other hand, Newspaper share of spend declined from 30.5% Source: Advertising Standards Authority NEW ZEALAND ADVERTISING INDUSTRY TURNOVER Actual Advertising Share by Media

ONLINE ACCESS CONTINUES TO GROW, AS BROADBAND PENETRATION LEVELS OFF 90% of New Zealanders (10+) now have access to internet Of those with access to the internet at home, 68% now have broadband connections Source: Nielsen CM1 Q2 11- Q1 12 Access to the Internet from Any Location Access to Broadband (Home Connection Type)

ONLINE USAGE OVERTAKES PRESS AND MAILERS In NZ (10+) there are now more people Online in a week than there are reading a daily paper! The same trend is present in a number of demographics, including AP and Females 25-54, there are more people Online in a week than listening to radio or reading a daily paper Source: Nielsen CM1 Q2 11 – Q1 12 All People 18-49