1. www.iab.org.nz representing NZ's fastest growing and exciting industry 1 Online Advertising Landscape Overview September 2010

2. 2010 > Interactive continues to grow despite economic instability > Consumers increasingly embracing digital media in all forms > Share shift by marketers from offline to online to tap into the variety, reach, targetability, & effectiveness of interactive media > Emerging platforms provide new opportunities for marketers to engage and learn from their customers www.iab.org.nz representing NZ's fastest growing and exciting industry 2

3. 3 Source: Nielsen Media Panorama Survey Q1-Q4 2009 Base for Access to Internet: All people 10+ (3,680,000) Base for Access to Broadband: People with Internet access from home (2,792,000)

4. 1.4 million New Zealanders shopping online www.iab.org.nz representing NZ's fastest growing and exciting industry 4 Source : Nielsen 2010 Online Retail Report The number of kiwis shopping online has reached an all-time high with over 1.4 million New Zealanders making a purchase on the internet in the past 12 months

5. Media Consumption www.iab.org.nz representing NZ's fastest growing and exciting industry 5 Users are showing huge growth in internet engagement compared with other media The Internet has around 82%* of all media consumption in NZ *Source: Roy Morgan Research's annual NZ Media Trends 2009

6. Broadband penetration has grown www.iab.org.nz representing NZ's fastest growing and exciting industry 6 Source: Nielsen Media Panorama Survey (January –December 2009) Base: People who have access to Internet at home (2,792,000)

7. Internet Access over Time by Location www.iab.org.nz representing NZ's fastest growing and exciting industry 7 Source: Nielsen Media Panorama Survey (January -December 2009) Base: People who have accessed Internet in the last 4 Weeks (2,939,000) (Categories in this figure are not mutually exclusive: multiple answers)

8. Internet Use per Week (excluding email) www.iab.org.nz representing NZ's fastest growing and exciting industry 8 Source: Nielsen Panorama Survey (January - July 2009) Base: People who have accessed Internet in the last 4 Weeks (2,918,000) Regular Internet users from both home & work spend over 9 hours per week on the net Only work or home users spend around 7 hours browsing the web NOL Market Intelligence data – approx 13 hours per week spent browsing NZ sites

9. Online ad spend continues to grow www.iab.org.nz representing NZ's fastest growing and exciting industry 9

10. Top 20 NZ ad spenders in 2009 www.iab.org.nz representing NZ's fastest growing and exciting industry 10 Period: 1/01/2009 - 31/12/2009 Currency $000's Source: Nielsen Media Research Advertising Information Services 2010 1Telecom Corp Of NZ Ltd6,782 2Air New Zealand Ltd3,499 3House Of Travel Holdings Ltd1,280 4Expedia NZ1,143 5Seek Employment1,064 6Toyota (NZ) Ltd1,012 7Johnson & Johnson NZ Ltd987 8Vodafone New Zealand943 9Sky Network Television Ltd903 10Bank Of New Zealand809 11Westpac Bank Ltd634 12Emirates Airline628 13Mastercard International603 14Kiwibank Ltd599 15NZ Lotteries Commission588 16Visa NZ542 17Retirement Commission528 18McDonald's System Of NZ Ltd505 19Television New Zealand Ltd455 20Coca-Cola Oceania419

11. The Digital Media Mix www.iab.org.nz representing NZ's fastest growing and exciting industry 11

12. Display led the way in Q2 www.iab.org.nz representing NZ's fastest growing and exciting industry 12

13. Drivers of Interactive Ad Growth include rising broadband penetration www.iab.org.nz representing NZ's fastest growing and exciting industry 13

14. We have so many options for entertainment and communication 1975 - 2009 www.iab.org.nz representing NZ's fastest growing and exciting industry 14

15. Social Kiwis > 34% want companies to actively interact with them through social media > 51% want companies to interact with them when needed by request > 41% would like companies to solicit feedback > 56% say they feel more engaged with companies that interact on social media > 57% say that as consumers they feel better served by socially engaged companies www.iab.org.nz representing NZ's fastest growing and exciting industry 15 Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey

16. % of Social Network Users in NZ www.iab.org.nz representing NZ's fastest growing and exciting industry 16 Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey

17. Facebook > 75% of New Zealanders aged 15 to 39 years use the site, that's 1.67 million active users > 26% are aged 18 to 24 > 24% are aged 25 to 35 > 36% are over 35, the fastest-growing age group www.iab.org.nz representing NZ's fastest growing and exciting industry 17 Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey

18. i… www.iab.org.nz representing NZ's fastest growing and exciting industry 18 Source: The Nielsen Company US

19. www.iab.org.nz representing NZ's fastest growing and exciting industry 19 The IAB represents New Zealand's fast- growing, exciting and dynamic interactive advertising industry www.iab.org.nz Twitter.com/IABNewZealand